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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It encouraged parents to share their stories of mental health, body image, and post-partum experiences on social media.

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 135
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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. The boring corporate social media accounts filled with stock images and company logos.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

Brands 114
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Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion).

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

Education 162
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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

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