Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge. Bad customer experiences can cost you your reputation. Where can you as a company meet your customer? Enhance brand reputation.

Tips 123

Tips HootSuite Survey FAQ 123

Net-Savvy Executive

NOVEMBER 28, 2011

A growing group of companies is experimenting with different approaches. At Defrag this year, I saw several new companies with new variations on analyzing influence and profiling people. So everyone uses proxy data, and the proxies vary by company. api , faq ). api , faq , how ). api , faq , how ).

Influencer 98

Influencer FAQ API Klout 98

Net-Savvy Executive

NOVEMBER 28, 2011

A growing group of companies is experimenting with different approaches. At Defrag this year, I saw several new companies with new variations on analyzing influence and profiling people. So everyone uses proxy data, and the proxies vary by company. api , faq ). api , faq , how ). api , faq , how ).

Influencer 81

Influencer FAQ API Klout 81

Hootsuite

SEPTEMBER 16, 2022

This means you can monitor and protect your brand reputation. Spot changes in your online reputation quickly, so you can play up successes and respond fast to missteps. Learn more about social media automation: Social media automation FAQs. How to create an FAQ chatbot to save time. AI-powered content creation tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

JUNE 27, 2022

You can join a big community for people who share a common interest or start a smaller private server for a group of friends. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. How did Discord get started?

Template 98

Template Templates Eventful Hosting 98

Hootsuite

JUNE 15, 2023

People apply to companies, not jobs. social recruiting — reaches more qualified candidates and builds your employer reputation. Social recruiting is the practice of using social media to find, attract, engage, and encourage candidates to apply at your company. Using social media for hiring — a.k.a. Start a YouTube channel.

HootSuite 93

HootSuite How To Hashtag Applications 93

Convince & Convert

AUGUST 3, 2017

This will get that page rank higher for your business name, helping you in your reputation management efforts. Add a short business FAQ. Tabs are sections of your page’s content that appear below its name: Standard tabs are Home, Posts, Videos, Groups, etc. Bonus tip: Link to your page from your website, too.

Facebook 162

Facebook Template Templates URL 162

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. A full FAQ is linked for you below. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

APRIL 24, 2023

From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Also, it may define the audience groups you reach and the virality of your contest. Keyhole can help you do this efficiently.

Social Media 52

Social Media How To Campaign ROI 52

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 3, 2017

This will get that page rank higher for your business name, helping you in your reputation management efforts. Add a short business FAQ. Tabs are sections of your page’s content that appear below its name: Standard tabs are Home, Posts, Videos, Groups, etc. Bonus tip: Link to your page from your website, too.

Facebook 60

Facebook Template Templates URL 60

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Group them into personas related to the tagged characteristics. What behaviors are we talking about?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thomas for five days. Wonderful community-building strategy! link] Ankit Bathija Waiting for the awesome posts lined up.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Techipedia: Tamar Weinberg

APRIL 28, 2010

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 2, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain. How can I help you?

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. How can I help you?

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

AUGUST 24, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. And for you and anyone else reading the comments who feels similarly, I’d be delighted to donate on your behalf with or without your vote. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Ive founded 5 companies, and spent 15 years running digital marketing agencies. But really, there’s not much point in that. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125