Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? Made it better than we could ever do on our own!

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. This is another example of why you need accounts on these sites.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca I'm going to try it!

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. ~joe The Lawyers R Coming.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Nobody appreciates keyword spam on the social Web.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Safe travels.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Their support, open ears, and ability to lead by example.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Hootsuite

SEPTEMBER 16, 2022

Make the most of your social advertising budget by setting triggers to boost your best social media content automatically. Automatically recommend the best products or services with AI-powered social commerce. Learn more about social media automation: Social media automation FAQs. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

MAY 12, 2020

Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. This is the pet naming program.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified.

Social Media 110

Social Media Strategy Consultant Social CRM 110