Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. The company reportedly made over $70,000.

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Examples Campaign Discount Marketing 92

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

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UGC Marketing Mobile Review 52

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

Social Media 52

Social Media UGC Marketing Influencer 52

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Waxing UnLyrical

JUNE 4, 2014

To make up for that, brands have begun engaging with customers in ways that personalize their experience and tailor how they shop as well as what they do to improve engagement and understanding between customer and brand. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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Content UGC Community building Hotels 253

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. develops further.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Why Content Shifted: UGC Strategy.

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UGC Content Price Influencer 52

Pixlee

AUGUST 3, 2020

This proven combination puts the customer at the center of branding and content for a measurable lift in revenue, brand affinity, and engagement. Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. retail stores as opposed to Amazon’s 26 stores. Shopify and Walmart Form a Partnership .

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Retail Discount UGC Buy 87

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. They can help brands boost their reach and engagement while promoting their products and services. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JULY 3, 2019

These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

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UGC Brands Apparel Content 59

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. According to Bain and Company , a 5% increase in customer retention produces more than a 25% increase in profit.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. The more likes and engagement a brand page or post has, the more it is favored by the algorithms these social sites use to promote content. The Brands Using Paid Social Have Changed. Image courtesy of Digital Commerce 360.

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Sentiment B2B HootSuite Retail 95

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Video Retail Influencer YouTube 131

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch.

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Campaign Content How To Influencer 105

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Social Media Strategies Summit

OCTOBER 3, 2019

The app’s parent company. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. 2 Uniqlo Engages Fans Desire for Diversity & Creativity. Chipotle’s #GuacDance was a fun and lovable approach to encouraging user engagement. #4

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Dove is one of the brands under the umbrella of multinational consumer goods company Unilever. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It responds quickly to TikTok trends and gets tons of engagement. But it’s not just digital banks and fintech companies that find success on TikTok. million times! Believe Me – Navos.

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Questions Banking Insurance HootSuite 104

Pixlee

MAY 21, 2019

Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media. Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Ignoring Customer Demands .

UGC 71

UGC Apparel Compete Communities 71

Pixlee

FEBRUARY 1, 2019

This is a great strategy to keep your loyal customers engaged. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Every one of your customers can potentially engage in a referral. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Pixlee

OCTOBER 27, 2016

You have a target customer in mind, someone you know will fall in love with what your company has to offer once he or she discovers it. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

AUGUST 29, 2019

Their agenda, found in their mission statements and UGC, is to make life better – not just through the retail bliss of buying something, but through purchasing from a brand that aligns holistically with their beliefs. . The business practices are elementary – as the companies find success, they aim to expand. Good Marketing?

Brands 40

Brands UGC Comparison Retail 40

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Some companies just need to go straight for the sell.

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Content How To Tumblr UGC 60

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement. Through Oct.

Social Media 40

Social Media How To Directory UGC 40

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Image source. Rust-Oleum.

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Examples Communities Brands Forums 227

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. And that’s why it is all the more important for your business to have a Facebook engagement strategy to retain and increase your Facebook page engagement. What is Facebook engagement rate? With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? And 23% of users follow companies and brands they purchase from on social media. It’s also a chance to engage with customers and show your brand’s human side.

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Strategy Brands Facebook How To 100

Ignite Social Media

JANUARY 22, 2020

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. A fashion retailer showing how to style a trendy piece? The opportunities are endless (and adorable!).

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Types Delicious UGC Bazaarvoice 177

Sprout Social

NOVEMBER 16, 2021

Organic : Engagement rate, click-through-rate, social traffic referrals, website page actions (e.g., For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Shoutout to @MeUndies !

Social Media 140

Social Media UGC Analysis Conversation 140

Sprout Social

OCTOBER 13, 2021

Investing in engaging shoppable content (e.g., The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

JUNE 12, 2023

With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Social Media Engagement: Metrics like likes, shares, comments and retweets can provide insight into how well your brand is connecting with customers online. Now, enter social media — your secret weapon.

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Strategy How To Metrics Loyalty 134