Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

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Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. They then repost people’s content on their feed. Try it Free.

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Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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UGC Content Case Study Influencer 71

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Why Content Shifted: UGC Strategy.

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Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

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Social Media UGC Marketing Influencer 52

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. develops further.

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Real Estate UGC Virtual World Apparel 85

Pixlee

AUGUST 3, 2020

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. .

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Retail Discount UGC Loyalty 87

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before. Other industries should take note immediately.

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Social Media Video Content UGC 52

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

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Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. According to Bain and Company , a 5% increase in customer retention produces more than a 25% increase in profit.

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Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Kimpton Hotels showcases pet friendly accommodations through UGC. Brand Loyalty.

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Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

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Instagram UGC Hashtag Guidelines 52

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Content created and shared by users on social media channels enjoys a 28% higher engagement rate than traditional company posts. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Video Retail Influencer YouTube 131

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. UGC (user generated content) can, in some cases will, bring the big brands to their knees.

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Social Media Crowdsourcing Retail UGC 209

Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Without localization, companies stand to lose sales. . The German shoe company does a great job of localizing their website for global audiences.

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UGC Brands Travel Review 45

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch.

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Campaign Content How To Influencer 104

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Dove is one of the brands under the umbrella of multinational consumer goods company Unilever. ThirdLove .

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Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Ask yourself: Where in the conversation about DEI, Black Lives Matter or systemic inequity does it make sense for our company to weigh in? How do you determine your brand’s place? Use these questions as a guide.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! The Hershey Company.

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Pixlee

MAY 21, 2019

Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. User-generated content can come in the form of images, videos, or text ratings and reviews. Ignoring Customer Demands . Take Glossier for example.

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UGC Apparel Compete Communities 71

Pixlee

OCTOBER 27, 2016

You have a target customer in mind, someone you know will fall in love with what your company has to offer once he or she discovers it. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers.

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Discount UGC How To Apparel 41

Hootsuite

JULY 4, 2022

But it’s not just digital banks and fintech companies that find success on TikTok. The Royal Bank of Scotland partners with TikTok influencers to create user-generated content (UGC) on a range of money-related topics including money-saving tips for students, advice for buying your first home, and ways to avoid financial scams.

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Social Media Strategies Summit

OCTOBER 3, 2019

The app’s parent company. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. In a similar campaign to GUESS, retail brand Uniqlo partnered with TikTok to launch a hashtag challenge campaign to promote their Spring and Summer 2019 collection.

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Brands Meme Hashtag Campaign 114

Pixlee

AUGUST 29, 2019

Their agenda, found in their mission statements and UGC, is to make life better – not just through the retail bliss of buying something, but through purchasing from a brand that aligns holistically with their beliefs. . The business practices are elementary – as the companies find success, they aim to expand. Good Marketing?

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Brands UGC Comparison Retail 40

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Some companies just need to go straight for the sell.

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Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Instagram Trends UGC Meme 85

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source. million members today.

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Sprout Social

OCTOBER 19, 2016

Most companies don’t host social media contests to give things away with nothing to show for it. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC.

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Social Media How To Directory UGC 40

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? The good news is that quality UGC is right at your fingertips. Wondering where to start?

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Types Delicious UGC Bazaarvoice 177

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Aerie, the apparel retail giant, is one of them.

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Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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