Convince & Convert

APRIL 1, 2016

Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 They have found the formula to maintain just the right balance between actively managing their social community and indirectly enriching or supporting fan platforms when appropriate. In This Episode.

Social Media 60

Social Media Sysomos Tumblr YouTube 60

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Presentation from Writtent. . The Future Buzz ).

Sysomos 104

Sysomos Blogosphere Blogger Social Networking 104

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community. There are no absolutes. There are no hard and fast rules. What are some of the more common missed opportunities? competition.

Sysomos 108

Sysomos Radian6 Social Media Facebook 108

Twist Image

OCTOBER 2, 2015

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. I was giving a lot of my time to the community (volunteering, attending events, trying to get people to get involved and give money). marketing blog.

Sysomos 40

Sysomos Instagram Communities Facebook 40

Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

Social Media 142

Social Media Sysomos Radian6 Content 142

Convince & Convert

APRIL 3, 2013

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Avatar 97

Avatar Sysomos Meme Social Media 97

Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. According to data from Topsy , there were 1.5 Movember participants!

Case Study 105

Case Study Study Sysomos Social Media 105

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Social Media 119

Social Media Cymfony Tools SM2 119

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching.

Strategy 186

Strategy SEO Social Media Sysomos 186

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Roberts @njmirolo Always fun!

Twitter 108

Twitter Social Media Metrics Social CRM 108

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 140

Social Media Radian6 Strategy Tools 140

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" When you “like&# a page; 2.

Facebook 262

Facebook Comments Privacy Twitter 262

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Tips Strategy 200

Webbiquity SMM

FEBRUARY 13, 2017

A multi-channel marketing platform primarily for B2C marketers. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” Benchmark your numbers against competitors to help optimize your social media marketing strategy. 13) Sysomos. 8) Curalate.

Social Media 205

Social Media Tools Netvibes Sample 205

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 117

Social CRM Influencer Klout Social Media 117

Sherrilynne Starkie

JANUARY 8, 2018

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Community Management. Media/Influencer Relations Earning coverage is essential to marketing and communications success. Strategy Development. Digital Advertising.

Social Media 334

Social Media Skills Sysomos HootSuite 334

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

Social Media 107

Social Media Strategy Twitter Foursquare 107

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 254

Social Media Trendrr ROI SM2 254

Viper Chill

JANUARY 11, 2010

You are here: ViperChill » Social Media » What You Can Learn From The Most Tweeted Blog Posts Ever What You Can Learn From The Most Tweeted Blog Posts Ever Written by Glen, this post has 35 Comments I ran a poll in the sidebar here for a few days asking people what their main goals were for 2010 in terms of internet marketing.

Twitter 76

Twitter Sites Google Content 76

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 174

Tips SEO Social Media Sysomos 174

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media 251

Social Media Twitter Klout Influencer 251

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 91

Influencer Social Media Ustream Authentication 91