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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Community management. Community Management. I came away impressed. Placing a Value on your Visitors.

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How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

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How to use social data for competitor intelligence (II): understanding performance and leaders


Community size. A traditional metric that is analyzed in regards to social media is the size of the community. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. What’s your markets entire audience? Engagement. Share of voice.

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Are Social Causes a One Click Pony?

Convince & Convert

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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