Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management.


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Know Your Hustle. Own Your Hustle.

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My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. A personal story: a very successful individual (not just in business, but in both their personal and community involvement) once cautioned me - at a very young age - to be careful about where I put my time and energy. community. community service. digital marketing agency.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Sample review: “Become more familiar with your Instagram account and how it’s performing with key metrics offered by Iconosquare…The company says it helps improve audience engagement via sponsored photo and video contests, while allowing marketers to discover their total “likes,” the origination of responses, and how followers are finding them.” A multi-channel marketing platform primarily for B2C marketers. 13) Sysomos.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

He touched on some points that are particularly relevant to PR – being authentic and building community. When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. Discover who your core community is. Find the right influencers for that community.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.

Missed Opportunities

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The truth is that Marketing is changing, shifting and adapting. Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. marketing. sysomos. There are no absolutes. There are no hard and fast rules.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. 35 Ways to Market Your Blog by Junta42. Is blog marketing dead or just growing up? 10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz.

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How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Community Management. Media/Influencer Relations Earning coverage is essential to marketing and communications success. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap.

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How to use social data for competitor intelligence (II): understanding performance and leaders


Community size. A traditional metric that is analyzed in regards to social media is the size of the community. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. After the data is extracted from social networks it will provide us with valuable insights into strategies and tactics competitors use in their marketing campaigns and activities. What’s your markets entire audience?

How Social Media Works When Your Fans Are Truly Passionate

Convince & Convert

Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the realm of your control while still directly impacting your brand. “We can make any type of marketing make sense for anime.”

8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Creating, optimizing, and promoting content is keys to filling the top of your sales and marketing funnel with more website traffic and leads. ( U.addresstwo ).

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Are Social Causes a One Click Pony?

Convince & Convert

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching.

Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Trackur – With Trackur you can get social monitoring tools in just 60 seconds, but the amount of market data you can collect after setup is mind boggling.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. When I asked Lisa Dunner of Dunner Law – a friend as well as Women Grow Business ( disclosure: client ) blogger – what she thought about this, she said: “Facebook’s latest ‘marketing solution’ in the form of its new ‘Sponsored Stories’ offering is troubling at least.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

What You Can Learn From The Most Tweeted Blog Posts Ever

Viper Chill

You are here: ViperChill » Social Media » What You Can Learn From The Most Tweeted Blog Posts Ever What You Can Learn From The Most Tweeted Blog Posts Ever Written by Glen, this post has 35 Comments I ran a poll in the sidebar here for a few days asking people what their main goals were for 2010 in terms of internet marketing. Well spotted, I hadn’t thought of it in that way (which is why I love this community). Home What the F ? Cloud Living Say "Hi!"

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. It allows a sniper vs. shotgun approach to marketing.

Wow Online Influencers With An In-Person Experience

Convince & Convert

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. The basic strategy behind any successful marketing is transparency and creativity.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. Twitterfeeds are hardly the kind of thing a real human would ever want to read, especially one that wants to embark in social media marketing.