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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. However, social media is subject to the Privacy Rule. Instad, you need to take your understanding of the HIPAA Privacy Rule and apply it to social media.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Content creators and marketers love style guides. TL;DR: Social media guidelines include things like tips, tools, and best practices. View this post on Instagram A post shared by Dr. Chris Tomassian (@dr.tomassian) Dermatologist Dr. Chris Tomassian uses social media to share general health tips, not medical advice.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Let’s take a look at the top 7 tips to create an effective social media workflow. Community management and customer service: Responding to comments and messages, routing customer service inquiries. the marketing team, legal department, outside clients, etc.) Optimization : Making daily content adjustments.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Here are some top tips for creating a great LinkedIn profile.

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