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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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Pinterest SEO: 12 Tips to Optimize Your Pins for Search

Later

A strong Pinterest SEO strategy is one of the best ways to increase your reach and drive more sales. In fact, SEO on Pinterest is arguably more important than on any other social media platform. By following the 12 tips below, you will take your Pinterest SEO to the next level and drive so much more value for your brand! .

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your followers may even turn into a community of like-minded people. Lastly, social media bios are SEO-optimized (for most social media platforms). Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts.

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10 metrics to track influencer marketing success in 2024

Sprout Social

It also shows you have a growing community doing word-of-mouth marketing. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

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How to Drive Twitter Traffic to Your Website

agora pulse

Your SEO will improve, you will get more traffic, more article shares , more leads and hopefully more conversions. If you are running a Twitter to landing page campaign, then for sure you have a long URL. That’s fine until you post that URL onto Twitter. Use Hashtags. Data shows that the average Twitter CTR is 1.64%.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

Our Facebook publication-specific features include: Optimal posting times Team collaboration tools Visual social media calendar Content suggestions for inspiration URL tracking Pricing: Starting at $249/month. Sign up for a free 30-day trial today! Paid plans start at $26/month. Paid plans start at $7/month.

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How to Create the Perfect Instagram Bio

Later

Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. is not only relevant in 2020, but allows them to niche down to a very specific audience (small business owners) who’ll relate to the emphasis on community. Think of it as a 150 character business pitch.