Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Harness the power of hashtags. Do hashtags work anymore?

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 28, 2023

But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. Your direct traffic in Google Analytics is a good estimate. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 98

Metrics Influencer Marketing Survey 98

Keyhole.co

NOVEMBER 6, 2022

Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Google Alerts. Google Alerts is super useful for you if you’re looking for a basic monitoring solution.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Want to go deeper? Get the Hootsuite Insights add-on.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

JULY 31, 2023

Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Socialmedia.biz

JUNE 22, 2018

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts. Tracking Performance. Leveraging User-Generated Content.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. Sentiment Analysis. changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. One way is through brand advocacy. Who is producing content about your brand?

Brands 126

Brands ROI UGC Authentication 126

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Not your usual creative self?

Template 135

Template Templates Social Media Tips 135

Unmetric

NOVEMBER 4, 2019

Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on. What does it take to be a social media analyst? Here’s where it gets real.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Bill Hartzer

DECEMBER 3, 2010

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days. Post on Google Buzz.

Platform 104

Platform Sentiment Press Release Technorati 104

Hootsuite

JANUARY 24, 2022

Which hashtags is your audience most likely to engage with? Brand sentiment. We’ve created a free social media data analysis template to track your data in an Excel spreadsheet or Google Sheet. sentiment analysis). Social listening provides valuable social data about existing communities online. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. What if we could go on Facebook and have a look at 11.5 Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Hashtag usage. Link Clicks: Total number of URL and hashtag links clicked. Google Analytics. While the other platforms provide helpful insights, Google Analytics steps up your data game. Impressions. URL clicks. Keyword analysis.

Data 100

Data Social Media How To ROI 100

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Tip #8 – Use Hashtags Instagram hashtags are the key to ensuring people actually find your posts—so make sure you’re using them properly. Hashtags act like keywords. Let’s get started.

Hashtag 52

Hashtag Instagram Content Authentication 52

Buzzlogix

MAY 15, 2017

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Digimind measures sentiment, allowing you to see if the perception of a keyword is negative, neutral, or positive.

Social Media 40

Social Media Tools Klout HootSuite 40

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Are you listening?

Reddit 99

Reddit Tumblr YouTube Review 99

Proactive Report

JULY 2, 2012

Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. Google Plus. Plan ahead – before the event figure out what content you can produce: Who will be speaking. Who will be attending. Who can you interview – set up appointments. Decide which sessions you want to cover.

Eventful 64

Eventful Tips Content Sentiment 64

Josh S Peters

NOVEMBER 20, 2009

ink shorteners are very prevalent in today’s online communities. It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog. Josh Peters I agree with your sentiment Ari, and seeing the CTR (Click Through Rate) of using my own link shortener vs that of Bit.ly

Disqus 100

Disqus How To URL Hosting 100

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Google Analytics. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

NOVEMBER 19, 2020

Google Alert 6. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Google Alerts. Google Alerts is super useful for you if you’re looking for a basic monitoring solution. Digimind 5.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. You can also filter posts by account, keyword, hashtags, and even location.

Banking 81

Banking Social Media HootSuite Sentiment 81

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. You can track your social referral traffic in Google Analytics. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Keyhole.co

SEPTEMBER 12, 2023

Tactic #1: Optimize your videos for search Imagine your YouTube video appearing in Google searches when someone types in a specific keyword. What worked These YouTube videos outranked their competitors on the first page of Google because they applied YouTube SEO best practices (like adding relevant keywords to video titles).

YouTube 52

YouTube Video How To Sentiment 52

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Google Review Count: 436. Google Review Count: 432. Google Review Count: 420. Google Review Count: 410.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

MAY 23, 2023

OwlyWriter will generate a list of post ideas related to the topic: Click on the one you like best to move to the next step — captions and hashtags. Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Source: Google Trends Price: Free!

Tools 107

Tools HootSuite Content Meme 107

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. Though you can schedule for Twitter, Facebook, LinkedIn, Google My Business, Pinterest, and TikTok too.) Pallyy’s visual post planner is also a standout.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

DECEMBER 10, 2020

However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism. Have you ever gone to a website that allowed you to login using your Google, Facebook, or Twitter account? Curator.io.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

SEPTEMBER 1, 2021

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. You also get a breakdown of the data based on engagements, impressions, unique authors and sentiment. Where are the conversations happening?

SEO 144

SEO Social Media Metrics Sentiment 144