Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Google Review Count: 210. Google Review Count: 210.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? We already know that Facebook does sentiment analysis of billions of status updates around particular subjects such as “Thanksgiving” This article of mine from 4 years ago is about Facebook analysing sentiment to asses Gross National Happiness.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Google+ Marketing Tools. Do Share Chrome and Post Editor for Google+ , Chrome browser extensions for sharing links and styling posts.

Tools 215

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users. Google Alerts. Your branded hashtags.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Google Review Count: 436. Google Review Count: 432. Google Review Count: 420. Google Review Count: 410. Google Review Count: 394. And the top tweets by influencers (that include that specific hashtag).”

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Then record the reach, likes, and comments for the posts in a spreadsheet app like Google Sheets. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans.

Why Investors Need to Use Social Media

Convince & Convert

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Google Trends.

Tools 98

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. You can also set up free surveys using Google forms.). All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag. Planning a social media marketing strategy may sound overwhelming.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. PS: Watch for sudden dives or peaks in sentiment, and make sure you figure out the source of them. Hashtags or marketing slogans can be on this search list, too. Google Alerts.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. The brilliant Chris Schenk even came with this very creative idea, creating the hashtag #whereisleslieberland in the process: Hey @TomPick here is my new challenge to the #Twitter community to see if @leslieberland is even a real person. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

Report 121

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports. It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. Simply put, Postano helps you leverage the power of the hashtag.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. Post on Google Buzz. This blog post has recently been updated.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign. Google Works with DIY Influencers The Sorry Girls. Google’s Micro-Influencer Campaign. Google worked with the DIY-focused micro-influencers, @thesorrygirls , to promote the tech giant’s new Pixelbook laptop.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews. The tool also offers email alerts every time there is a review of your brand on Facebook, Google my business, iPhone apps store and more. Updated for 2019!

What does a social media analyst do?

Unmetric

Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on. As a social media analyst, you need to live and breath Google Analytics as it is one of the best free web analytics tools out there.

50+ ways to search Twitter | Shuaism

Josh S Peters

Hashtags, people, conversations, topics, etc.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

How to conduct smarter social listening for consumer brands

Sprout Social

Rather than dig through Google results, users can seek out authentic answers from actual people. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Google Analytics. 1 use for Google Analytics is for analyzing website traffic. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. Google+ Influence.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. Notes and assignments are integrated with Hootsuite’s platform, and can be saved to Evernote, OneNote, PDF, CSV, Google Sheets and more. Developed by Google, Snapseed is a free photo editing app that offers a smooth workflow and several easy-to-use tools that help creators edit for mobile.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Google Analytics. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. Google Analytics : See which social networks appear in your referral traffic report. Search streams: In your Hootsuite dashboard, set up streams to monitor your competitors’ posts and look for patterns in hashtags, post type, and content strategy.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). ”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources. Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

Review 218

How to do keyword research for SEO and beyond

Sprout Social

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. 2: Get keyword suggestions from Google.

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. For example, front-page Google results for “DevaCurl” include coverage of the controversy as well as the video noted above. Social listening can help you monitor conversations and the sentiment around your brand, whether it be positive or negative.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Another quarter are emails from Google+, Facebook, LinkedIn and Twitter which go into my Social tab. AgoraPulse supports publishing to Twitter profiles, Facebook pages, LinkedIn profiles & pages, and Google+ pages. The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Use an effective number of hashtags (studies say that posts with 9 hashtags get the most engagement ). Consider creating a branded hashtag. Use hashtags in your Stories and bio, too.

7 Strategies for Monitoring Your Competitors

Convince & Convert

Google Alerts are an easy—and free—way to monitor the competition. It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. To track everything a competitor is posting, use a social listening tool like Hootsuite , which allows you to set up streams focusing on specific profile pages, as well as hashtags. Want to be recognized for your outstanding content?

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is by hosting social media contests and giveaways and the second is actively seeking out users in your space using hashtags and a few social media tools. Hashtags and Contests with Giveaways. Here are 2 time-tested ideas to get started with contests and giveaways to gather UGC: Brand Generated Hashtag: Creating a brand generated hashtag serves two result-driven purposes. Each time we share a new UGC photo on Instagram we are sure to include these hashtags.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Don’t leave home without Google Analytics!

Tools 87

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. Hashtag & influencer insights. Acquired by Google in 2016, FameBit focuses on connecting brands with the right YouTube content creators based on their content requirements. Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers.

Top 13 Social Media Monitoring Tools

Buzzlogix

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Digimind measures sentiment, allowing you to see if the perception of a keyword is negative, neutral, or positive. This is a paid platform, but you can use the free version to create free reports for Facebook, Instagram, Google+, and Twitter.

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How to leverage social data to be a world-class agency

Sprout Social

Going one step further, with Google Analytics, you can see what actions your audience took once they opened a case study’s web page. Perhaps your content used a popular hashtag but lacked a strong call to action. Or, perhaps you’re curious about the sentiment surrounding your agency. Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level.

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