Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. Google Review Count: 78.

Tools 271

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Google+ Marketing Tools. Do Share Chrome and Post Editor for Google+ , Chrome browser extensions for sharing links and styling posts.

Tools 211

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Google Review Count: 436. Google Review Count: 432.

Tools 277

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.

Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Google Trends.

Tools 94

Why Investors Need to Use Social Media

Convince & Convert

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Using Facebook to Gauge Public Sentiment.

What does a social media analyst do?

Unmetric

Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

Report 152

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Updated for 2019!

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports. Simply put, Postano helps you leverage the power of the hashtag.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received. How do you find out what your competitors are up to?

Tools 100

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations.

Tools 107

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. Post on Google Buzz. This blog post has recently been updated.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. A better alternative to Google Alerts.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. Continue the conversation on our Facebook or Google+ pages.

Brands 147

How to conduct smarter social listening for consumer brands

Sprout Social

Rather than dig through Google results, users can seek out authentic answers from actual people. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Google Analytics. 1 use for Google Analytics is for analyzing website traffic. Google+ Influence.

How to do keyword research for SEO and beyond

Sprout Social

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

50+ ways to search Twitter | Shuaism

Josh S Peters

Hashtags, people, conversations, topics, etc.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

Review 284

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Another quarter are emails from Google+, Facebook, LinkedIn and Twitter which go into my Social tab. You can monitor brand hashtags and locations.

7 Strategies for Monitoring Your Competitors

Convince & Convert

Google Alerts are an easy—and free—way to monitor the competition. It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. Want to be recognized for your outstanding content?

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign. Google’s Micro-Influencer Campaign.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is by hosting social media contests and giveaways and the second is actively seeking out users in your space using hashtags and a few social media tools. Hashtags and Contests with Giveaways. Share using the hashtag #birchbox.

UGC 83

45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 114

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. To stay in the loop even when you’re not at your desktop, you can find Sprout’s mobile app from the Apple App Store or Google Play Store by navigating in the Sprout app to Settings > Utilities & Goodies.

Top 13 Social Media Monitoring Tools

Buzzlogix

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress.

Klout 52

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. This browser extension from Moz provides a surface-level view of how authoritative a site is in the eyes of Google.

Why Social Media Is Important for Content Marketing

agora pulse

Listen and monitor sentiment. Track Facebook brand mentions, tweets and hashtags in one easy place with Agorapulse – learn more here. Google and Facebook don’t just index links — they try to understand them.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Frequently, reviewers post on third-party sites (like Yelp, Google, or Facebook). In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. What is social proof?

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Hashtag usage. Link Clicks: Total number of URL and hashtag links clicked. Google Analytics. While the other platforms provide helpful insights, Google Analytics steps up your data game.

Data 113

Restoring Faith in Humanity - Together

Social Media Marketing

And not too long after that, Google put together a Person Finder for the Boston Marathon Explosions. In a way, his emotional appeal reminded me of something I posted on Google+ in the wake of the Newtown shootings in December. Watching the events unfold in Boston yesterday was horrific.