Remove Communities Remove Film Remove Marketing Remove Sentiment
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Writing, filming, editing, graphic designing – even just idea creation. If you know who you’re writing for – or filming, drawing, designing, scripting for – them the words will flow. ↑ Top 3. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. By measuring your brand sentiment automagically with Hootsuite Insights , for example.

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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In a release on their website, they called on their community to take action and acknowledge the impact of systemic racism.

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What is User-Generated Content? And Why is it Important?

Hootsuite

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. This is why people don’t trust marketers or advertisers.

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The Top 10 TikTok Trends For 2024

Keyhole.co

These trends have also shaped how people market themselves, as well as products on the platform. Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social movements are not marketing opportunities. For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . The fitness brand acknowledged the hurt of the Black community, expressed collective pain and solidarity.

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