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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Writing, filming, editing, graphic designing – even just idea creation. If you know who you’re writing for – or filming, drawing, designing, scripting for – them the words will flow. ↑ Top 3. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media.

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How brands can build inclusive campaigns year-round

Sprout Social

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

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What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

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Social Media and Oscars 2018

Audiense

They noted how their analysis might better represent people’s sentiment, instead of the voting Academy members’ opinions. One of the key segments was the “Film industry” with many of its members describing themselves as filmmaker, actress, director, producer. With that in mind, we went deeper and re-segmented the “Film industry”.