Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Cohen RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Jeffrey L. Cohen RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Jeffrey L. Cohen RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Jeffrey L. Stelzner How to use FAQs to drive social sales (great tips!) RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!)

FAQ 102

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Trending Sources

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. It will also help you build relationships and connect with influencer in your community and network who are helping you learn and grow.

FAQ 124

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat.

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Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

In a world driven by sales, revenue, KPIs, ROI, and plenty of other acronyms, marketers don’t always think about retention or deepening their relationships because it’s less tangible and therefore, harder to measure the return. Comments in your community are a gold mine for content creation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately.

UTM tracking & URL shortening for social media marketers

Sprout Social

Besides using this data to prove your return on investment, you can also use it to optimize your existing strategy and increase your ROI. If you’re trying to build a strong social media community, you may have an active advocacy program in place. 5: Measure influencer marketing ROI.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]

Your Escape From 9 to 5

FAQs, product specifications and demo videos are all examples of sales focussed content that gives potential clients more confidence for taking sales related action. 15 – Measure Marketing ROI. 17 – Create Social Media Communities.

How to Create a Killer Instagram Bio in 2019

Later

But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “advancement of women through community” credo. When was the last time you updated your Instagram bio ?

How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Schedule regular Facebook Live sessions where you answer FAQs, share tips, or interview industry experts.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved. It should be thorough and detailed, with natural headings and an FAQ section too. Lean on interactive content to build a community.

UGC 40

How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Schedule regular Facebook Live sessions where you answer FAQs, share tips, or interview industry experts.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat.

B2B 147

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Research + brand community + marketing to women = social media success.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management. What Does a Community Manager Do?

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. You may even end up measuring ROI from the bot, which would be incredible!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Marjorie Clayman You can sleep easy, Jay. He talks about how hard it used to be for communities to form, and how easy it is now. Hence, the ROI of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications? While ROI is important, a discussion of evaluating success and benefits is remiss without considering risks—that’s why there’s a chapter on enterprise risk management.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Are we, as an online community seeking that free advice to use for ourselves to better our own business and profit. Are we, as an online community seeking that free advice to use for ourselves to better our own business and profit.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Community If people are paying attention, and connecting with one another around your content, you have attained success.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, an agency’s collective judgment plays a critical role in the choosing of what to say, how to say it, and to whom or when, and through what format, or when managing sensitive community relations, or in selecting a strategic partnership tie-in or when taking an extra-calculated risk to achieve desired outcomes.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Steps to Winning Fans with Content Strategy July 20th, 2010 |Written By: Mike Corak | View Comments Tweet Guest post by Mike Corak , Vice President of Strategy at digital consultancy Tallwave , and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top. Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen! When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Here’s what you should be listening for by source: What keyword research tells us: how content consumers speak (vernacular), what content consumers want (phrase categorization), and in what volume (category prioritization) What social media research tells about the identified search keyword phrases: what types of content seekers want (media type), what the context of the conversation is (keyword meaning), the sentiment of the conversation (positive, negative, neutral), and where the conversation is happening (distribution needs) 5 Steps to Winning Fans with Content Strategy Once you’ve collected this data, and analyzed it noting the attributes above, you can use the findings to improve your content’s relevance, and your online marketing results: 1. Speak as Your Target Audience Does Use the vernacular the public uses as observed in search inquiries, confirms relevance and creates instant connection (ex. use “TV” over “television” in content and navigation) 2. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search. This provides the information needed to craft the message (ex. create review content about the latest and greatest TVs) 3. Categorize and Prioritize the Interest Sort the common search phrases by topic, and prioritize them by demand. This helps organize content and plan for creation topically (ex. meet the demand for HDTV interest over other types of TV content). 4. Package for Consumption Observe what types of content social media users are interacting with and where. This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution). 5. Plan for and Create Content According to Demand Follow traditional content strategy planning steps, informing the effort based on demand and planning for results. This makes for both short and long-term success (ex. audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 5 Rules for Awesome Email Marketing Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Tagged as: content marketing , content relevancy , content strategy , keyword analysis , linguistic analysis , Mike Corak , Tallwave , taxonomy analysis Did you enjoy this blog post? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Face to Facebook RT @jaybaer 5 Steps to Winning Fans with Content Strategy [link] #SMM [link] Tin Hang Liu RT @jaybaer 5 Steps to Winning Fans with Content Strategy [link] #SMM [link] Doktor Marketing 5 Steps to Winning Fans with Content Strategy [link] #ConvinceandConvert [link] Per Call 5 Steps to Winning Fans with Content Strategy [link] [link] Kelly Workman-Flood Jay Baer Blog: 5 Steps to Winning Fans with Content Strategy [link] Full [link] [link] Claudio Vaccaro 5 Steps to Winning Fans with Content Strategy [link] [link] Velocity Solutions Content Strategy – 5 Steps to Winning Fans | Blogging and Content … [link] [link] Kathy Drewien Social Biz: 5 Steps to Winning Fans with Content Strategy [link] [link] Aron Stevenson 5 Steps to Winning Fans with Content Strategy – Guest post by Mike Corak, Vice President of Strategy at digital cons… [link] [link] Brad 5 Steps to Winning Fans with Content Strategy – Guest post by Mike Corak, Vice President of Strategy at digital cons… [link] [link] John Paul Grant 5 Steps to Winning Fans with Content Strategy … [link] #contentmarketing #contentstrategy [link] Curtis Gwapo 5 Steps to Winning Fans with Content Strategy [link] #ConvinceandConvert (via @doktormarketing) [link] Neil Rubenstein RT @tweetmaker: 5 Steps to Winning Fans with Content Strategy [link] via @jaybaer [link] Jean-Luc Raymond 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] SEO 5 Steps to Winning Fans with Content Strategy [link] [link] amira ben ghanem RT @jeanlucr 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Marcos Garcia Y tanto… RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Sébastien Lévesque RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Tomeu Cabrer RT @javiervarela y @tcreativo: Cinco pasos para ganar fans con estrategia de contenido [link] En SMM el contenido es el rey [link] AdrianaBombin 5 Steps to Winning Fans with Content Strategy – [link] [link] Judy 5 Steps to Winning Fans on Social Media with Content Strategy: [link] /via @jeanlucr *Nice!!* RT @2morrowknight @BarryckR [link] Maura Tomi RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Mary Bjorneby 5 Steps to Winning Fans with Content Strategy: [link] [link] Dirigirenfemenino RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] myspyspot RT @tomeuCabrer RT @javiervarela y @tcreativo 5 pasos para ganar fans con estrategia de contenido [link] [link] Robin SAUZET RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Robin SAUZET RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Robin SAUZET RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] lulabueno RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] lulabueno RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] lulabueno RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] MikeCorak RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] MikeCorak RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] MikeCorak RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Barbara R. S. 5 Steps to Winning Fans with Content Strategy [link] via @fruchter #socialmedia #smm [link] Barbara R. S. 5 Steps to Winning Fans with Content Strategy [link] via @fruchter #socialmedia #smm [link] Barbara R. S. 5 Steps to Winning Fans with Content Strategy [link] via @fruchter #socialmedia #smm [link] Jelly RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Jelly RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Jelly RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] angel sanchez RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] angel sanchez RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] angel sanchez RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] SocialWayne.com Blog 5 Steps to Winning Fans with Content Strategy [link] [link] SocialWayne.com Blog 5 Steps to Winning Fans with Content Strategy [link] [link] SocialWayne.com Blog 5 Steps to Winning Fans with Content Strategy [link] [link] juansofa RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] juansofa RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] juansofa RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey verticalmeasures Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post! verticalmeasures Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post! verticalmeasures Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post! [link] Point to Point, Inc. HOw you can use content strategy to achieve online marketing success: [link] [link] Juantxo Zabalo RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Juantxo Zabalo RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Juantxo Zabalo RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] ROCIO BRAVO ALONSO 5 Steps to Winning Fans with Content Strategy – [link] Mike Corak Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself. Mike Corak Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself. Mike Corak Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself. [link] Borja Martínez RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Borja Martínez RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Borja Martínez RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] Brosix great post! I really liked your point about tv versus television. [link] Brosix great post! I really liked your point about tv versus television. [link] Brosix great post! I really liked your point about tv versus television. Mike Corak Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results. Mike Corak Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results. Mike Corak Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results. [link] Javier Barrio RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey [link] koldo garcia RT @simdalom: Genial! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Curation Station RT @1MaryJo1: 5 Steps to Winning Fans with Content Strategy – [link] [link] David Hibbs Nice post from @MikeCorak: 5 Steps to Winning Fans with Content Strategy [link] (via @jaybaer ) [link] eicg Check out very smart post and prez frm @MikeCorak on importance of search & social data mining for Content Strategy [link] [link] Social Media School Content Strategy – 5 Steps to Winning Fans | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Jennifer Nausin RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the post! I've been asking co-workers for suggestions on books/articles about content strategy. Perfect timing! I also think #4 is difficult to grasp for some people. Thanks again for the great information. [link] Arnie Kuenn Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Janine Murray And more … RT @justinlevy: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Gerald Weber RT @ArnieK: Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Kelly FP RT @the_gman: RT @ArnieK: Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Brendyn Rucker ? @jaybaear @justinlevy @JAVAJ9 Link is broken: [link] [link] Shilpi Bose RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: [link] /via @jeanlucr *Nice!!* [link] Mike Cassidy RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Renaissance Creative 5 Steps to Winning Fans with Content Strategy [link] [link] Web Designer SEO RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Nate Riggs RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Doug Agreed! Jumping in without a content strategy or any strategy for that matter usually doesn't get great results. doug – [link] [link] Jeff SanGeorge RT@ jaybaer 5 Steps to Winning Fans with Content Strategy [link] [link] JitterJam Define the content demand of your target audience, and plan your content strategy accordingly /via @MikeCorak [link] Mike Corak You bet, thank you for the comment! Lots of great resources out there – books, blogs and more. Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. I'd also add my local pals [link] who talk about content and search frequently, and the Junta42 content marketing blog ( [link] ). Also, you may want to check out the larger deck this post refers to, link at the end. [link] pilarbower Great post by @MikeCorak – 5 Steps to Winning Fans with Content Strategy – [link] [link] Lalita “@shilpiiz: RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: [link] /via @jeanlucr *Nice!!*” [link] MikeCorak Looks like the site is backup, thanks for your patience! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! Very helpful as our company moves forward with our plan for Social Media. – Thanks Mike! [link] Sherry Truhlar, CMP RT @PamelaGrow: RT @askdebra: RT @mbjorn: 5 Steps to Winning Fans with Content Strategy: [link] Mike Corak My pleasure, thank you for the compliment! [link] Katie Lance Great tips! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Dave Williams 5 Steps to Winning Fans with Content Strategy [link] [link] Grupo Ghersy Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey vía @tcreativo [link] Patty Campbell It’s Time to Put Content Strategy First, Shiny Objects Second [link] GREAT guest post on @jaybaer's blog. [link] Yerbih Hernandez RT @GrupoGhersy: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey vía @tc … [link] Jason Falls RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy [link] [link] Stefano Maggi RT @jaybaer New guest post from @mikecorak on winning fans with content strategy [link] [link] Abby Gilmore great information. RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy [link] [link] Jason menezes RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy [link] [link] Shannon Johnson Thx to @MikeCorak for emphasizing how important CONTENT is – RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Jeff Walters Like it! RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist. looking to learn more and share my knowledge with the team here. Joining the LinkedIn group now. I'm also planning on attending the content strategy meet-ups regularly, my first one was this month's. Thanks again – I'm sure I will see you around. [link] Vanessa Casavant RT @tackyspoons: It’s Time to Put Content Strategy First, Shiny Objects Second [link] GREAT guest post on @jaybaer's blog. [link] Charlie RT @GrupoGhersy: Cinco pasos para ganar fans con una estrategia de contenido [link] En #SMM el contenido es el rey vía @tc … [link] Charlotte Bousser 5 Steps to Winning Fans with Content Strategy – [link] [link] Chris Corak 5 Steps to Winning Fans with Content Strategy – [link] [link] Joseph Jaramillo RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Dana VanDen Heuvel 5 Steps to Winning Fans with Content Strategy [link] [link] Mike Street RT @danavan: 5 Steps to Winning Fans with Content Strategy [link] [link] Sprout Content Time to Put Content Strategy 1st, Shiny Objects 2nd RT @jaybaer 5 Steps to Winning Fans w #ContentStrategy [link] [link] Cindy Kim RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Steve Farnsworth Content Strategy – 5 Steps to Winning Fans [link] [link] Pat Ropchock RT @Junta42: RT @brandonacox: 5 Steps to Winning Fans with Content Strategy – [link] [link] Michele Linn 5 Steps to Winning Fans with Content Strategy via @jaybaer: [link] [link] The Caliber Group RT @justinlevy: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Heidi Sullivan RT @jaybaer New guest post from @mikecorak on winning fans with content strategy [link] [link] sietsema Excellent guest post on C&C blog from @mikecorak on winning fans with content strategy [link] (via @jaybaer) [link] Jeffrey Pruitt 5 Steps to Winning Fans with Content Strategy – [link] [link] Matchbox Inc RT @Steveology: Content Strategy – 5 Steps to Winning Fans [link] [link] A.R.Karthick 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] // RT @jeanlucr #SM [link] Mary Correia-Moreno Great read! It’s Time to Put Content Strategy First, Shiny Objects Second [link] [link] Jennifer J Choi 5 Steps to Winning Fans with Content Strategy (by @mikecorak via @jaybaer) [link] [link] Tallwave RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Carrie Schneider Content Strategy – 5 Steps to Winning Fans | Blogging and Content …: I agree, thinking about the types of conten… [link] [link] Dio Favatas RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] ireri camarena - 5 Steps to Winning Fans @jorgecisca [link] [link] Mary Bjorneby Thanks @pamelagrow, @askdebra, @auctionexpert, @TheClineGroup, @RodneyStack: 5 Steps to Winning Fans w/ Content Strategy: [link] [link] Jeff Hurt 5 Steps to Winning Fans with Content Strategy by @mikecorak [link] [link] MikeCorak 32 Likes and 193 RTs, thanks for your support today! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Joseph Manna (Joe) RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [g/b @mikecorak] Good article about Content Strategy [link] [link] Lauren Gispanski "#Content is king." Develop your #content #strategy. [link] [link] Lauren Gispanski "#Content is king." Develop your #content #strategy. #PR #Marketing #SM [link] [link] Curiosity Rules RT @WoodwardOge: 5 Steps to Winning Fans with Content Strategy [link] [link] Bonnie Cotier Read this awhile ago… Concise and clear: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Mat Fay RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Cheryl Stephens A plain language consultant could have told them this 20 years ago. [link] Seriously. Even before the genre developed. [link] Other Side Group 5 Steps to Winning Fans with Content Strategy [link] [link] Other Side Group 5 Steps to Winning Fans with Content Strategy [link] [link] Other Side Group 5 Steps to Winning Fans with Content Strategy [link] [link] Other Side Group 5 Steps to Winning Fans with Content Strategy [link] [link] Jeff Hurt 5 Steps to Winning Fans with Content Strategy by @mikecorak [link] [link] Social Media Filter RT @JeffHurt 5 Steps to Winning Fans with Content Strategy by @mikecorak [link] [link] Marketing Filter RT @JeffHurt 5 Steps to Winning Fans with Content Strategy by @mikecorak [link] [link] WTTC.com RT @JeffHurt: 5 Steps to Winning Fans with Content Strategy by @mikecorak [link] [link] Patrick Furey Content Strategy – 5 Steps to Winning Fans [link] [link] Stephanie Tilton 5 Steps to Winning Fans with Content Strategy by @mikecorak via @jaybaer [link] [link] CB Whittemore RT @StephanieTilton: 5 Steps to Winning Fans with Content Strategy by @mikecorak via @jaybaer [link] [link] Rinforside web 5 Steps to Winning Fans with #Content Strategy [link] #writing #articles blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October 12 - Webinar BlogWorld - October 14-16 - Las Vegas BOLO - October 17-19 - Scottsdale Genius.com eAcademy - October 20 - Webinar Techpoint Innovation Summit - October 27 - Indianapolis RV Care - October 29 - Louisville Association of Strategic Marketing Webinar - November 22 MarketingProfs Digital Mixer - February 2-4 - Austin Online Marketing Summit - February 7-9 - San Diego My Email Newsletters 104 Social Media FAQs: Ebook The Best of Twitter 20 Blog Posts Popular Posts Recent Posts Tags 7 Surprising Statistics About Twitter in America April 29, 2010 (1634) R.I.P. 3 Ways Facebook is Killing Your Website August 03, 2010 (1065) 7 Ways to Use Social Media to Create Buzz-Worthy Events March 30, 2010 (1052) The 8 Wrong Questions PR Firms Are Asking About Social Media August 18, 2010 (942) Social Media Monitoring Tools - How to Pick The Right One July 07, 2010 (929) The 39 Social Media Tools Ill Use Today February 17, 2010 (927) Crushing the Myth of B2B Social Media December 27, 2009 (878) Is Twitter for Business Even Worth the Trouble? August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About the Social and More About the Customers September 14th, 2010 6 Lessons Learned From the Demise of MySpace September 8th, 2010 UNcanny Insights From UnMarketing September 7th, 2010 11 Whys I’m a Social Media Addict September 2nd, 2010 ad agencies advertising agencies blog bloggers blogging blogs brand communities content creation content marketing conversation marketing Convince and Convert corporate blogging digital marketing email marketing facebook integrated marketing Internet Advertising internet media buying marketing tactics media mix online conversation online media online media planning online reputation management pay-per-click ppc PR pr 2 pr agencies PR firms public relations search marketing social crm social media Social Media Marketing social media ROI social media strategy social media tools social networking traditional agencies twitter Twitter 20 twitter interview word of mouth word of mouth marketing People I Read & Admire Amber Naslund | Ari Herzog | Brian Solis | Chris Brogan | Chris Penn | Dan Zarrella | Danny Brown | Dave Fleet | David Armano | David Mullen | Gary Vaynerchuk | Greg Verdino | Jacob Morgan | Jason Falls | Jeremiah Owyang | Lee Odden | Mack Collier | Mark Schaefer | Michael Gass | Olivier Blanchard | Scott Monty | Scott Stratten | Shannon Paul | Sonny Gill | Spike Jones | Todd Defren | Valeria Maltoni Recent Posts Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About the Social and More About the Customers September 14th, 2010 6 Lessons Learned From the Demise of MySpace September 8th, 2010 UNcanny Insights From UnMarketing September 7th, 2010 11 Whys I’m a Social Media Addict September 2nd, 2010 Popular Posts 7 Surprising Statistics About Twitter in America April 29, 2010 (1634) R.I.P. 3 Ways Facebook is Killing Your Website August 03, 2010 (1065) 7 Ways to Use Social Media to Create Buzz-Worthy Events March 30, 2010 (1052) The 8 Wrong Questions PR Firms Are Asking About Social Media August 18, 2010 (942) Social Media Monitoring Tools - How to Pick The Right One July 07, 2010 (929) The 39 Social Media Tools Ill Use Today February 17, 2010 (927) Crushing the Myth of B2B Social Media December 27, 2009 (878) Is Twitter for Business Even Worth the Trouble? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

I Get By With a Little Help From My Friends

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Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy!

Is Social Conversation a Myth?

Convince & Convert

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I think of the great web based communities like brazen careerist and 20something bloggers. Both of these communities have a great deal of interaction and conversation. Now to just figure out how to monitor and measure the ROI of that. Eventually, you do have a small community that you can converse with.

Blastoff for My New Social Media Newsletter

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1.

Do You Have the Guts to Expect Social Media Failure | Social Media.

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More from Convince and Convert The Key to Social Media Success is Just 2 Letters Are You Slow Enough to Succeed in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: optimization , social media failure , social media ROI , social media strategy , social media success metrics , testing Did you enjoy this blog post?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Jay : Yes, the other thing that was interesting about that particular study is they said that 40%, 40% of B2B marketers are measuring the ROI of social media. True, actual ROI with an actual formula and a calculation in the classic sense where you have true return on investment?

B2B 103

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Allowing for and creating communities.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. They include a mix of products, behind-the-scenes shots, FAQs, HQ life, and more to give their viewers a well-rounded look at their business.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What Keywords Will Be Used to Find It: Social media ROI, social media statistics, measuring social media What Do We Want Them to Do After Consuming It (Call-to-Action): Subscribe to C&C blog, contact C&C about training their teams on this metrics selection process, share the chart with colleagues 3 Success Metrics: Social sharing, RSS subscriptions, inbound leads Here’s the worksheet in downloadable form: Content rationale worksheet View more documents from Jay Baer.

PKM and the Organization - Pollard

Buzz Marketing for Technology

In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. link] Yael Davidowitz-Neu Great post – the line “used to be Janet now Latoya at best&# is particularly fantastic I think an additional challenge for MySpace was that its primary purpose wasn’t really building a community or connecting people. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Driving Sales with Relevancy and Utility June 16th, 2010 |Written By: Jeff Molander | View Comments Tweet Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Whether B2B or B2C, customers are buying based on what they need. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. And masses of Facebook fans or Twitter followers aren’t enough either. Buzzing or creating awareness we think generate incremental sales is worthless. Success lies in discovering latent, hidden demand among customers and capturing it. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. They’re being built from the ground up – strategically, with qualitative outcomes in mind. And they’re using tried-and-true marketing concepts to get the job done. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They focus on fostering customer behaviors that lead to profitability. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have. The secret sauce is being endlessly useful and hyper-relevant to customers. This means giving customers tools that make it easier for them to transact with you. But beware: it’s easy to fall into the trap of novelty. Example: How many customers love iPhone applications? Many. But how many apps are truly needed by users and used as part of everyday life? Jay gives outstanding examples of how to discover what’s relevant. It’s About Value Exchange Adagio Teas has a fully customizable, “digital desktop tea timer&# that helps tea connoisseurs brew a perfect cup each time, and mixes in a powerful, respectful marketing approach to all who use it. Adagio gives tea drinkers a useful tool. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. Notice the qualitative outcomes for both parties? It’s a value-exchange between parties. It’s balanced, and always gives your company the opportunity to foster more behaviors. How can your product snap effortlessly into customers’ lives in a profoundly useful, relevant way? USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights. They didn’t employ a secret formula or best practice from outside the company. They looked at their own scenario for answers. Ask Better Questions The question USAA asked itself was… “If customers are already depositing checks by scanning/emailing them, might they be willing to snap a photo of the check with their mobile device similarly? Might that be valuable to them — and to us — in measurable (profitable) ways?” Adagio went through the same process when it realized, “Our sophisticated customers drink tea, and perfect cups of tea are hard to create if you don’t have a reliable means to properly time steeping.&# So, as a next step ask yourself… 1) What does your business already do — that it could “digitally extend&# to customers — based on what you already know customers are doing or willing to do? (and that creates measurable value for both parties) 2) What recent, successful promotion or existing valuable utility could be “digitally extended?&# (to create more/new value) I look forward to your answers. (photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: adagio teas , apps , case studies , customer service , helpfulness , jeff molander , mobile marketing , relevancy , social media strategy , usaa , utility Did you enjoy this blog post? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Steps to Winning Fans with Content Strategy The Science of Inequality – Finding Your Influential Customers Ignore Foursquare at Your Peril – An Analysis of Potential [link] Jim Weldon Driving Sales with Relevancy and Utility: Guest post by Jeff Molander, professor of digital marketing at Loyola Un… [link] [link] Innovate AZ Driving Sales with Relevancy and Utility: Guest post by Jeff Molander, professor of digital marketing at Loyola Un… [link] [link] Arizona Social Media C&C Blog Post – Driving Sales with Relevancy and Utility [link] RT Please [link] Blog Manana New @jaybaer Driving Sales with Relevancy and Utility [link] [link] Santi Chacon Driving Sales with Relevancy and Utility: Guest post by Jeff Molander, professor of digital marketing at Loyola Un… [link] [link] Tin Hang Liu RT @jaybaer Driving Sales with Relevancy and Utility [link] #SMM [link] Face to Facebook RT @jaybaer Driving Sales with Relevancy and Utility [link] #SMM [link] Doktor Marketing Driving Sales with Relevancy and Utility [link] #ConvinceandConvert [link] Per Call Driving Sales with Relevancy and Utility [link] [link] Kelly Workman-Flood Jay Baer Blog: Driving Sales with Relevancy and Utility [link] Full [link] [link] Jeff Molander Hi, Susan… In my experience large and small organizations have an equally difficult time identifying the needs of customers (using the Web) and acting on them… for various reasons. But there are a handful of things any organization can do — tomorrow — to identify customer need that you didn’t know about. As single example: Do you read your own product reviews? Doing so often leads to meaningful (profitable) discoveries that can be acted on. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems). Result: A new market discovered. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). But the challenge isn’t to do these things. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. Right? Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. They noticed the error when they cleared out their remnant inventory (for the first time ever) in Spring time. In fact they had INCREASING demand for shovels in N. America during sweltering heat in Summer time. They asked customers what was going on and they found out that there was a huge demand for this kind of shovel among gardeners! Again, new market — untapped for this single, unique product. Discovered based on how customers behaved — observed via the Web. But you’ve got to be paying attention… then take action. There are other examples of quick ways to assess latent need that are even more exciting. Maybe Jay will have me back again and I can share [link] Henry Alicea Driving Sales with Relevancy and Utility | Guest Posts | Social …: [link] [link] Henry Alicea Driving Sales with Relevancy and Utility | Guest Posts | Social …: [link] [link] JobShoots Driving Sales with Relevancy and Utility [link] #news #socialmedia [link] JobShoots Driving Sales with Relevancy and Utility [link] #news #socialmedia [link] JobShoots Driving Sales with Relevancy and Utility [link] #news #socialmedia [link] JobShoots Driving Sales with Relevancy and Utility [link] #news #socialmedia [link] Claudio Vaccaro Driving Sales with Relevancy and Utility [link] [link] Claudio Vaccaro Driving Sales with Relevancy and Utility [link] [link] Aron Stevenson Driving Sales with Relevancy and Utility – Guest post by Jeff Molander, professor of digital marketing at Loyola Uni… [link] [link] Aron Stevenson Driving Sales with Relevancy and Utility – Guest post by Jeff Molander, professor of digital marketing at Loyola Uni… [link] [link] Brad Driving Sales with Relevancy and Utility – Guest post by Jeff Molander, professor of digital marketing at Loyola Uni… [link] [link] Brad Driving Sales with Relevancy and Utility – Guest post by Jeff Molander, professor of digital marketing at Loyola Uni… [link] [link] Cullian Marketing SocialMediaRule: Driving Sales with Relevancy and Utility | Guest Posts | Social …: [link] [link] [link] Kathy Drewien Social Biz: Driving Sales with Relevancy and Utility [link] [link] Matt Anderson RT @jaybaer: Driving Sales with Relevancy and Utility [link] > Less about "message" and more about driving demand! Amen #sm [link] Adam Nicholas Burke RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Sadie Harris Driving Sales with Relevancy and Utility [link] [link] Sadie Harris Driving Sales with Relevancy and Utility [link] [link] Sadie Harris Driving Sales with Relevancy and Utility [link] [link] Sadie Harris Driving Sales with Relevancy and Utility [link] [link] Ann Marie Bland Driving Sales with Relevancy and Utility – [link] [link] sadie harris Driving Sales with Relevancy and Utility [link] [link] Weintraub Adv RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Weintraub Adv RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Weintraub Adv RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Weintraub Adv RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Weintraub Adv RT @jaybaer: Driving Sales with Relevancy and Utility [link] susanbaier Wow, this is a great post, Jeff. I think you're right on the money regarding understanding audience needs and driving your services/tools etc. off of THAT, instead of trying to do it the other way around — by thinking about what you've got and trying to push it out to any fish who might bite. I'm curious as to how you see companies identifying the needs of their audiences? It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. Being relevant, it seems to me, requires that you identify those needs from the ground up — I'd appreciate hearing your experience in this area. Thanks for the great insights! [link] jeff_molander Hi, Susan. In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), etc. to create confidence that often overlooks the obvious. Example: A science supply store that wasn't reading its own product review page. They failed to discover how a top-selling $1.00 item was being used by their customers in new, creative ways that opened up a market — weddings. Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items. When the DJ's disco lights went on it made for a psychedelic experience! Outcome: Identification of a potentially new, lucrative market. Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Action: This screams micro-site and a slightly marked-up price. I see testimonials, etc. etc. But the challenge is not to do these things. Rather, it is to organize yourself, your department and/or your company in a way that makes such discoveries happen — and 'get acted on' — as part of daily routine. Reliably. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes. There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. And maybe I can write more about them. But the real challenge IMHO is to create new habits that allow us to do this — quickly, easily and with purpose. Outcomes. Sales and leads! Thanks for your thoughts. [link] Gina Mencias RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Markku Kanala RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] Avanti RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] Avanti RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] Avanti RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] Joe Buhler RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] morerocks Relevance is the secret sauce… Driving Sales with Relevancy and Utility – [link] [link] Michael Chapin Gr8 read RT @jaybaer: How social media & mobile marketing can create sales not just enthusiasm [link] (from @jeffreymolander) [link] Barbara Gold RT @mikedotchapin: Gr8 read RT @jaybaer: How social media & mobile marketing can create sales not just enthusiasm [link] ( … [link] jeffreymolander RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] jeffreymolander RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] NewMediaMarketing Driving Sales with Relevancy and Utility – [link] [link] NewMediaMarketing Driving Sales with Relevancy and Utility – [link] [link] NewMediaMarketing Driving Sales with Relevancy and Utility – [link] [link] NewMediaMarketing Driving Sales with Relevancy and Utility – [link] [link] NewMediaMarketing Driving Sales with Relevancy and Utility – [link] [link] Eldad [link] Driving Sales with Relevancy and Utility | Guest Posts | Social Media Consulting – Convince [link] Eldad [link] Driving Sales with Relevancy and Utility | Guest Posts | Social Media Consulting – Convince [link] Eldad [link] Driving Sales with Relevancy and Utility | Guest Posts | Social Media Consulting – Convince [link] Eldad [link] Driving Sales with Relevancy and Utility | Guest Posts | Social Media Consulting – Convince [link] Bayberry Consulting RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] Bayberry Consulting RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] Kristi Hines RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Kristi Hines RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Kristi Hines RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Tia Peterson RT @kikolani: RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Mongoose Metrics How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] RT @kikolani @jaybaer [link] Madeleine RT @kikolani: RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Madeleine RT @kikolani: RT @jaybaer How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] by @jeffreymolander [link] Martin Schobert @JEBworks one of the best stuff I ever read in social web! Thank you for RT! How social media can create sales [link] [link] beckymharris RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] patrickboegel Driving Sales with Relevancy and Utility [link] @jeffreymolander excellent guest post and guest choice from @jaybaer [link] Strongman’s Best RT @HotInBusiness:Driving Sales with Relevancy and Utility | Guest Posts | Social Media Consulting-Convince & Convert [link] [link] parissab Driving Sales with Relevancy and Utility – [link] [link] SocialMediaCRE RT @jaybaer: Driving Sales with Relevancy and Utility [link] [link] barbireuter RT @SocialMediaCRE: RT @jaybaer: Driving Sales with Relevancy and Utility [link] #SM #smallbiz [link] salescooke Driving Sales with Relevancy and Utility [link] "Create Demand, Not Messages" and "The Secret Sauce Is Relevance" great points! [link] salescooke Driving Sales with Relevancy and Utility [link] "Create Demand, Not Messages" and "The Secret Sauce Is Relevance" great points! [link] salescooke Driving Sales with Relevancy and Utility [link] "Create Demand, Not Messages" and "The Secret Sauce Is Relevance" great points! [link] Rachel Hancock RT @mongoosemetrics: How Social Media & Mobile Marketing Can Create Sales, Not Just Enthusiasm [link] RT @kikolani @jaybaer [link] subers How social media & mobile marketing can create sales, not just enthusiasm [more good advise via @jaybaer] #sm [link] [link] mschechter “What does your business do that it could “digitally extend” to customers” [link] (great post on @jaybaer's blog) [link] mschechter “What does your business do that it could “digitally extend” to customers” [link] (great post on @jaybaer's blog) iancleary I agree that your focus should be on demand. Some people say to me that social media is not measurable, maybe the waffly stuff is not measurable but if you track if somebody clicks on a special offer in facebook and comes back and buys your product then you know that you are getting revenue from facebook. However, awareness is important. When I'm looking to buy something I immediately think of people in my network. If they are not part of the network they are not under consideration. I don't consider people that are in my network that send far too many useless tweets and updates (e.g. 'good morning' every morning and inspirational quotes from a list). I do, however, really want to do business with the people that are providing me some value. I may not do business now but they are the people on my list. Enjoyable post. If you ever fancy doing a guest one on an Irish blog to spread the word let me know! Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time. This week we are being treated to another breathtakingly ignorant “research&# report. Of course, sponsored by a company that GETS PAID to create demand for social media. [link] Many in the business are quick to look past things like obvious conflict of interest to celebrate social media — rather mindlessly and in defiance of common sense logic. Thankfully those in comments at the above link are quickly pointing this out. There’s hope! So, sorry… you touched a hot-button issue for me, personally. But your point is well taken and appreciated. I just want to chime in on the attribution issue. And, yes, much as I enjoy slighting “branding&# (I believe it’s most commonly used as an excuse to not creating demand) there remains value in creating awareness. I’m forced to agree. This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. I believe it to be demand creation — sales trump preference. But awareness comes first, naturally. [link] btdirectories Driving Sales with Relevancy and Utility – [link] #BTCustomerstreet [link] hacool RT @MSchechter: “What does your business do that it could “digitally extend” to customers” [link] by @jeffreymolander [link] johnfoleyjr A great read here! Thanks @jaybaer Driving Sales with Relevancy and Utility [link] [link] socialmediafltr RT @johnfoleyjr A great read here! Thanks @jaybaer Driving Sales with Relevancy and Utility [link] [link] atimarketing Driving #Sales with Relevancy and Utility [link] [link] mzayfert RT @jaybaer: How social media & mobile marketing can create sales, not just enthusiasm [link] (++ from @jeffreymolander) [link] btdirectories Nice – Driving Sales with Relevancy and Utility – [link] #my #BTCustomerstreet [link] jeff_molander Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I'll ask that you consider that attribution of social media (associating it with outcomes) is fully OUT OF CONTROL at this time. This week we are being treated to another breathtakingly ignorant “research&# report. Of course, sponsored by a company that GETS PAID to create demand for social media. [link] Many in the business are quick to look past things like obvious conflict of interest to celebrate social media — rather mindlessly and in defiance of common sense logic. Thankfully those in comments at the above link are quickly pointing this out. There's hope! So, sorry… you touched a hot-button issue for me, personally. But your point is well taken and appreciated. I just want to chime in on the attribution issue. And, yes, much as I enjoy slighting “branding&# (I believe it's most commonly used as an excuse to not creating demand) there remains value in creating awareness. I'm forced to agree. This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. I believe it to be demand creation — sales trump preference. But awareness comes first, naturally. [link] Jodi Mallow Maas Driving #Sales with Relevancy and Utility [link] [link] BTCustomerstreet [link] – Driving Sales with Relevancy and Utility #BTCustomerstreet [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] Kristiina Pääkkönen Millainen sisältö innostaa sinua? Miten tuotat lisäarvoa seuraajillesi? Millainen on hyvä tiiseri? #somesi [link] #tv0 [link] blur Marketing Driving Sales with Relevancy and Utility [link] [link] Foundora Driving #Sales with Relevancy and Utility – [link] by @jeffreymolander via @jaybaer [link] Inkzoo No One Really Cares About Your Products: [link] Watch your Social Media [link] Inkzoo No One Really Cares About Your Products: [link] Watch your Social Media [link] Territorio creativo La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Territorio creativo La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Territorio creativo La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Fernando Ã*lvarez RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Fernando Ã*lvarez RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Fernando Ã*lvarez RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] InternetAdvantage SM RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] InternetAdvantage SM RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] InternetAdvantage SM RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Javier Barrio RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Javier Barrio RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Javier Barrio RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Gema Garrido @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Gema Garrido @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Gema Garrido @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] jaime estévez RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Campus Formacion RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Carlos de Miguel Secreta?! RT @tcreativo La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Comunica SocialMedia RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Luz Martin RT @SMComunicacion: RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Francisco J. Salcedo RT @gemagarrido: @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Sofia Brigham RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Francisco Urdaneta RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] Francisco Urdaneta RT @tcreativo: La incidencia del #SocialMedia en las ventas [link] La salsa secreta es la relevancia #SMM [link] BTCustomerstreet [link] – Driving Sales with Relevancy and Utility #BTCustomerstreet [link] Social Networking Software I read a great article the other day about mastering custom social networking software as a way to achieve the soft sell. It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. [link] Dana VanDen Heuvel Driving Sales with Relevancy and Utility [link] [link] Lee Odden Reading RT @danavan: Driving Sales with Relevancy and Utility [link] [link] ion interactive RT @leeodden Reading RT @danavan: Driving Sales with Relevancy and Utility [link] [link] Kat Nelson-Reid "Driving Sales with Relevancy and Utility" [link] [link] Sze Lee Driving #Sales with #Relevancy and #Utility. [link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October 12 - Webinar BlogWorld - October 14-16 - Las Vegas BOLO - October 17-19 - Scottsdale Genius.com eAcademy - October 20 - Webinar Techpoint Innovation Summit - October 27 - Indianapolis RV Care - October 29 - Louisville Association of Strategic Marketing Webinar - November 22 MarketingProfs Digital Mixer - February 2-4 - Austin Online Marketing Summit - February 7-9 - San Diego My Email Newsletters 104 Social Media FAQs: Ebook The Best of Twitter 20 Blog Posts Popular Posts Recent Posts Tags 7 Surprising Statistics About Twitter in America April 29, 2010 (1634) R.I.P. 3 Ways Facebook is Killing Your Website August 03, 2010 (1065) 7 Ways to Use Social Media to Create Buzz-Worthy Events March 30, 2010 (1052) The 8 Wrong Questions PR Firms Are Asking About Social Media August 18, 2010 (942) Social Media Monitoring Tools - How to Pick The Right One July 07, 2010 (929) The 39 Social Media Tools Ill Use Today February 17, 2010 (927) Crushing the Myth of B2B Social Media December 27, 2009 (878) Is Twitter for Business Even Worth the Trouble? August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About the Social and More About the Customers September 14th, 2010 6 Lessons Learned From the Demise of MySpace September 8th, 2010 UNcanny Insights From UnMarketing September 7th, 2010 11 Whys I’m a Social Media Addict September 2nd, 2010 ad agencies advertising agencies blog bloggers blogging blogs brand communities content creation content marketing conversation marketing Convince and Convert corporate blogging digital marketing email marketing facebook integrated marketing Internet Advertising internet media buying marketing tactics media mix online conversation online media online media planning online reputation management pay-per-click ppc PR pr 2 pr agencies PR firms public relations search marketing social crm social media Social Media Marketing social media ROI social media strategy social media tools social networking traditional agencies twitter Twitter 20 twitter interview word of mouth word of mouth marketing People I Read & Admire Amber Naslund | Ari Herzog | Brian Solis | Chris Brogan | Chris Penn | Dan Zarrella | Danny Brown | Dave Fleet | David Armano | David Mullen | Gary Vaynerchuk | Greg Verdino | Jacob Morgan | Jason Falls | Jeremiah Owyang | Lee Odden | Mack Collier | Mark Schaefer | Michael Gass | Olivier Blanchard | Scott Monty | Scott Stratten | Shannon Paul | Sonny Gill | Spike Jones | Todd Defren | Valeria Maltoni Recent Posts Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About the Social and More About the Customers September 14th, 2010 6 Lessons Learned From the Demise of MySpace September 8th, 2010 UNcanny Insights From UnMarketing September 7th, 2010 11 Whys I’m a Social Media Addict September 2nd, 2010 Popular Posts 7 Surprising Statistics About Twitter in America April 29, 2010 (1634) R.I.P. 3 Ways Facebook is Killing Your Website August 03, 2010 (1065) 7 Ways to Use Social Media to Create Buzz-Worthy Events March 30, 2010 (1052) The 8 Wrong Questions PR Firms Are Asking About Social Media August 18, 2010 (942) Social Media Monitoring Tools - How to Pick The Right One July 07, 2010 (929) The 39 Social Media Tools Ill Use Today February 17, 2010 (927) Crushing the Myth of B2B Social Media December 27, 2009 (878) Is Twitter for Business Even Worth the Trouble? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Content without community, without approachability, without humanization and kinship is ineffective. is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24. I like the idea of building a community.

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Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.