Convince & Convert

AUGUST 19, 2010

Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake. How are you integrating social media into other programs? Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

Class 202

Class WordPress Postrank Comments 202

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Sprout Social

MAY 8, 2023

to noon Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays Worst days to post on LinkedIn Company Pages: Weekends Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. What are the best times to post on LinkedIn by industry? and at 6 p.m.

LinkedIn 109

LinkedIn Tourism Travel Education 109

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. I’m a poor example, but every time I did this, I felt much better. So I understand not being able to be active on SM during work hours.

Tips 159

Tips Class Postrank Comments 159

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

SEPTEMBER 8, 2010

Along comes social media which is so conversational, creative, interactive, mostly free and bam! Here are a few examples inspiring me today: 1. Mailing a Package Becomes a Video Tutorial Shane and I are developing KnowHow Cafe , an online learning community. My example is the USPS.com website, on a Mac.

Social Media 96

Social Media Upcoming Conference Viddler 96

Bare Feet Studios

JULY 16, 2010

For example, free downloads) Beware of perfectionism – though do put some effort into making your music come from your heart. Ken and Jenn recommended getting a presence on several social networks. Use the podsafe music communities to share your music with podcasters. Jenn is using YouTube a lot and getting results.

Social Media 88

Social Media Upcoming Conference Viddler 88

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community? Because it’s not enough to be in the social media space if you’re only there to project your message. Or other blogs?

Class 211

Class Comments Eventful Conversation 211

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. Hawaii tourism officials would do well to read the book. GoHawaii/HVCB will get attention in any case!

Tourism 40

Tourism Campaign Sites Social Media 40

Bare Feet Studios

JULY 8, 2009

When you are conversing on social networks, how, what, and when do you disclose your business relationship? Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. This can apply to Twitter and accounts on other social networks as well as on blogs.)

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

OCTOBER 6, 2008

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. I love the idea and will be using it as an example in my upcoming talks. Distribution: Tube Mogul Want to know more?

Overview 40

Overview Video Viddler Conference 40

Bare Feet Studios

AUGUST 27, 2008

(Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive ) Twitter negative incentive: U-haul and Exxon Mobile positive examples: I connected Robyn Levin to Guy Kawasaki then she referred me to eTourism Summit. Neenz is now chief evangelist for Alltop.

Upcoming 40

Upcoming Flickr Conference Alltop 40

Bare Feet Studios

APRIL 14, 2009

A colleague and friend of mine, Toby Bloomberg, is writing a “Tweet-Book&# on Social Media Marketing. She is featuring different authors for each chapter, drawing from her extensive network. She is a great example of someone who not only shares her knowledge but her network too.

Video 40

Video Upcoming Conference Viddler 40

Hootsuite

AUGUST 19, 2020

We’ve gathered a selection of the best social media campaigns in recent memory to show you how it’s done. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 7 social media campaign examples to learn from. Coors Light #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Bare Feet Studios

FEBRUARY 9, 2009

For example: Stock photography pricing is often determined by how the image will be used, where it’s used and for how long. Jott actually is doing a pretty good job of transitioning from free to paid and it might be a good example to look at. Other times the pricing is determined by the size of the client.

Price 40

Price iPhone Upcoming Instant Messaging 40

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Bare Feet Studios

APRIL 6, 2009

This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. This is the network effect. “Whaaat?&# That’s right.

Price 40

Price Discount Upcoming Tourism 40

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a few flaws in this social web business tool. This is the #1 misconception about the social web! How Does WOMF Rate?

Forums 40

Forums Advertising Sites Upcoming 40

Techipedia: Tamar Weinberg

JULY 29, 2010

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville. You usually do.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. As Gilbert pointed out, our own intersection is a good example. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday. I checked it out, and tweeted it.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Later

DECEMBER 13, 2019

Take, for example, sustainable clothing brand and environmental activists, Patagonia. Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf. across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. .

Instagram 75

Instagram Strategy Collaboration Influencer 75

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind!

Social Media 159

Social Media Strategy Affiliate marketing Company 159