5 Reasons CMOs Can No Longer Own Social Media
Hootsuite
OCTOBER 21, 2020
More than a billion use Instagram monthly, and hundreds of millions more use Twitter and Pinterest and Snapchat. If you’re like most CMOs, you think of “social media” as your public Twitter account or your Facebook ad buy. Facebook turns 17 years old in 2021; Twitter turns 15 not long after.
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