Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Showcase your partners.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 95

Social Media Team Social Media Management Report 95

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. versus 2.87

Statistics 102

Statistics Skills Analytics Press Release 102

Sprout Social

JULY 15, 2021

As more consumers take their transactions online, social media responsiveness will continue to play a larger role in overall customer satisfaction. No time for collaboration. Social media is a collaborative profession by nature. Social media managers are the digital bodyguards of your company.

Social Media 110

Social Media How To Collaboration Team 110

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Showcase your partners.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 130

Engagement Brands Review Influencer 130

Oktopost

MARCH 23, 2022

Send out a survey & outline your content strategy. In order to stay relevant on social, your content has to be diverse. A good mix is usually 50% company content, 25% industry content, 25% personal interest content. You want this to be a collaborative experience. How to create and maintain their personal brands.

How To 62

How To B2B Training Survey 62

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. They’ll have a genuine interest in the products and services you offer and might want to collaborate with you.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. For many industries, it is quite the contrary. One of the resources in your social media management tool-belt is your social listening strategy.

Social Media 75

Social Media How To Social Media Management Organization 75

Buffer Social

MAY 2, 2017

In general, there are six types of social proof. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Celebrity: Celebrity social proof is when a celebrity endorses your products. Invite experts to take over your social media.

Marketing 111

Marketing Influencer Instagram Trends 111

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. You can use it to post your latest industry news and company updates. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. It’s a collaborative effort, not an asset hand-off.

Template 46

Template Templates Team Project 46

Sprout Social

DECEMBER 5, 2023

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. However, there are no integrated features for social media management.

Reputation 93

Reputation Software Tools Sentiment 93

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. The collaboration between our departments is vital for the business,” says Pessoa.

Tips 92

Tips Collaboration Marketing Team 92

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. You can use it to post your latest industry news and company updates. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement. Empower your team to provide the valuable, efficient and timely responses customers look for on social.

Social Media 116

Social Media Marketing Loyalty Collaboration 116

Sprout Social

SEPTEMBER 5, 2023

You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. By using a social media management platform like Sprout, you can quickly gather and explore detailed data, and generate automated, presentation-ready reports. competitive intel).

Social Media 123

Social Media Social Media Management Team Collaboration 123

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 100

Social Media Management Social Media Tools Tweetdeck 100

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Hootsuite

JANUARY 10, 2024

We’ve included specific prompts for over 25 industries and professions! 25 best AI marketing tools for 2024 A quick caveat before we dive into our list of the best AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals.

Tools 99

Tools HootSuite Price Marketing 99

Buffer Social

JANUARY 31, 2023

After all, if you are hoping to be a newsletter that people are excited about, you should be offering the latest coverage on what’s happening in your industry. We were able to make these changes after getting feedback from our subscribers through a survey Tami added to our newsletter.

Newsletter 21

Newsletter Instagram News Collaboration 21

Sprout Social

DECEMBER 20, 2023

According to the Index, 58% of marketing teams say they either share social customer care with their customer service team, or they own it but sometimes customer service will step in. Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too.

HootSuite 104

HootSuite Brands Price Collaboration 104

Sprout Social

AUGUST 27, 2020

No brand is immune to call-out culture and social media managers may feel part of their job is navigating land mines just waiting to explode. Social media managers may be able to address some comments on their own. Be authentic: Collaborate with your team to craft a humble, human response.

Brands 129

Brands Sentiment Social Media Management Issues 129

Hootsuite

OCTOBER 12, 2021

Essentially, it’s office space geared towards collaboration. In addition to the usual environments for individual work, there are tons of new collaborative spaces designed to let teams come together. Then, we asked ourselves what that space needed in order to be inclusive, accessible, and collaborative. Our solution?

HootSuite 115

HootSuite Collaboration Exercises Meeting 115

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Think of it this way: Your mentions are only a small slice of the feedback, concerns and praise that your audience shares across social.

Reputation 115

Reputation Brands How To Review 115

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Find more content planning tips here.

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Sprout Social

NOVEMBER 20, 2023

Tagger by Sprout Social Tagger is a tool that was recently acquired by Sprout Social to help us offer even more assistance to our users when it comes to influencer marketing. We already have a full-suite social media management software —all we needed to wrap up our software was to help even more with influencer marketing.

Influencer 97

Influencer Campaign Platform Marketing 97

Sprout Social

JULY 26, 2022

Content creators making an impact across industries. Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A There are so many layers to social media management,” says Powell. Let’s get into it. What is a content creator?

Brands 74

Brands Content Project Social Media Management 74

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Data 103

Data Social Media Tips Metrics 103

Hootsuite

JULY 17, 2019

According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. Source: The CMO Survey. 6 components to include in your social media budget. Project management systems. Social media management platform.

Social Media 111

Social Media HootSuite Social Media Management B2B 111