Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Generate and attribute more MQLs from social media in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

MARCH 29, 2023

While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates. Here are four ways leveraging social media for HR can help you level up your recruitment performance. It’s a win-win.

Social Media 93

Social Media Strategy Team Review 93

Sprout Social

JULY 15, 2021

As more consumers take their transactions online, social media responsiveness will continue to play a larger role in overall customer satisfaction. No time for collaboration. Social media is a collaborative profession by nature. This is where your social data comes into play.

Social Media 109

Social Media How To Collaboration Team 109

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. ’ Before even considering a rebrand, companies must ask themselves: What do we hope to achieve? Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Find content inspiration.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 102

Statistics Skills Analytics Press Release 102

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 23, 2022

Send out a survey & outline your content strategy. In order to stay relevant on social, your content has to be diverse. A good mix is usually 50% company content, 25% industry content, 25% personal interest content. You want this to be a collaborative experience. How to create and maintain their personal brands.

How To 62

How To B2B Training Survey 62

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 86

Video Film Content How To 86

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 130

Engagement Brands Review Influencer 130

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Let’s lay it on the table.

UGC 139

UGC Hashtag How To Meme 139

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9%

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

MAY 11, 2020

It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans.

Social Media 75

Social Media How To Social Media Management Organization 75

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. List social media goals for your next campaign. List social media goals for your next campaign. Brainstorm social media post ideas.

Tools 136

Tools HootSuite Price Template 136

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. Social media collaboration: a step-by-step process.

Collaboration 135

Collaboration Team Social Media Tools 135

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The company is home to an iconic portfolio of seven kitchenware brands including Corelle, Pyrex, Instant Pot and more. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service.

Tips 91

Tips Collaboration Marketing Team 91

Buffer Social

MAY 2, 2017

For example, when an expert takes over your Instagram account to post an educational content, tell Instagram Stories, or go live, people who know her might like your brand more as her presence on your social media creates a positive influence on them. Collaborate with experts for a social media event.

Marketing 111

Marketing Influencer Instagram Trends 111

Sprout Social

OCTOBER 30, 2023

In this article, we explain the role of personalized social media marketing and strategies companies can use to build customer relationships that lead to increased revenue. Empower your team to provide the valuable, efficient and timely responses customers look for on social. What is customer relationship marketing?

Social Media 115

Social Media Marketing Loyalty Collaboration 115

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service.

How To 100

How To Survey Social Media Management Team 100

Sprout Social

SEPTEMBER 5, 2023

You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. By using a social media management platform like Sprout, you can quickly gather and explore detailed data, and generate automated, presentation-ready reports. competitive intel).

Social Media 123

Social Media Social Media Management Team Collaboration 123

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 99

Social Media Management Social Media Tools Tweetdeck 99

Sprout Social

DECEMBER 5, 2023

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. However, there are no integrated features for social media management.

Reputation 92

Reputation Software Tools Sentiment 92

Buffer Social

JANUARY 31, 2023

In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later. Hailley , Buffer’s Head of Communications and Content, provides each of her newsletter subscribers with two valuable resources: a cold email for knowledge-sharing requests and a media spreadsheet example.

Newsletter 21

Newsletter Instagram News Collaboration 21

Hootsuite

OCTOBER 12, 2021

But workers are increasingly making their wishes known; Many want to stay remote—at least some of the time—and companies have to figure out how to adapt. Essentially, it’s office space geared towards collaboration. Then, we asked ourselves what that space needed in order to be inclusive, accessible, and collaborative.

HootSuite 116

HootSuite Collaboration Exercises Meeting 116

Sprout Social

DECEMBER 20, 2023

According to the Index, 58% of marketing teams say they either share social customer care with their customer service team, or they own it but sometimes customer service will step in. Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too.

HootSuite 103

HootSuite Brands Price Collaboration 103

Hootsuite

JANUARY 10, 2024

With the right software, companies with minimal resources can compete with the big boys. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. That being said, leave the big stories to human professionals.)

Tools 100

Tools HootSuite Price Marketing 100

Sprout Social

AUGUST 27, 2020

Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky. Social media managers may be able to address some comments on their own.

Brands 129

Brands Sentiment Social Media Management Issues 129

agora pulse

OCTOBER 31, 2019

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy. Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy. Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65