Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

MAY 20, 2021

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Employee feedback surveys.

Engagement 129

Engagement Survey How To Collaboration 129

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common? In fact, it never was.

Forums 116

Forums Company Social Enterprise Training 116

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Make it a central part of your company’s narrative. Share exciting findings in company-wide emails, and presentations.

Data 142

Data Repository Team Process 142

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Brands 148

Brands Marketing Real Estate Collaboration 148

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 94

Social Media Survey Study Collaboration 94

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear. Facebook announced it’s testing new ‘Trust Indicators’.

Social Media 283

Social Media Twitter Facebook Policies 283

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 90

Products Team Focus Group Collaboration 90

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Company goals are the anchoring points of your marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Webbiquity SMM

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

OCTOBER 16, 2020

We’re proud to be listed at #23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements of their workplace experience.

Survey 122

Survey Team Collaboration List 122

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This ability is pivotal in helping remote teams collaborate better with greater transparency in workflows.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This is no small project for a company that burns 750 million gallons of fuel each year. But as… Posted by Grove Collaborative on Friday, November 18, 2022.

Examples 96

Examples CSR Airlines Collaboration 96

Sherrilynne Starkie

AUGUST 27, 2018

Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. And yet others learn better in a group setting which is supportive and collaborative.

Industry 170

Industry Social Media Training HootSuite 170

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 105

Influencer Marketing Collaboration ROI 105

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. The findings show that companies are failing to get the right information to their employees ,â?? -->. Global Home.

Survey 170

Survey Instant Messaging Applications Software 170

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Buy Influencer 138

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage.

Content 82

Content Collaboration Project Template 82

The Realtime Report

JUNE 30, 2021

Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S.

Survey 91

Survey Consultant Sample Samples 91

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. What is customer journey mapping?

Examples 102

Examples Template Templates How To 102

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Patterns 91

Buffer Social

OCTOBER 27, 2022

They included sustainable companies like Pineapple Collaborative and OUI The Peopl e. View this post on Instagram A post shared by Pineapple Collaborative (@pineapplecollaborative) 🤝 If you’re interested in supporting or collaborating with more brands, check out the Better Together directory here.

Small Business 93

Small Business Discount Directory Collaboration 93

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. Social media provides the road map for broader digital transformation.

Social Media 137

Social Media Committee Organization Survey 137

Oktopost

JUNE 4, 2020

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. That said, surveys also show that 77% of employees are hesitant to be brand champions on social media.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review.

Social Media 99

Social Media Strategy Team Review 99

Buffer Social

JUNE 17, 2020

Happily, both survey results and anecdotal stories tell us that this was a success. After examining survey data and anecdotal feedback and chatting with the team, we’ve decided to conduct a long-term pilot of the 4-day workweek through the end of the year. We saw lower stress levels: 3.3 ? We saw higher work happiness: 3.9 ?

Survey 96

Survey Team Collaboration Products 96

Waxing UnLyrical

AUGUST 18, 2014

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. 4 content creation tips for B2B software companies. Image: aussiegall via Flickr, CC 2.0.

B2B 187

B2B Collaboration Consultant Flickr 187

Later

MAY 28, 2021

If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too. You can also take your data storytelling a step further by collaborating with another company.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Firebelly

OCTOBER 8, 2013

Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Like many others, what these brands have not yet realized is that social media is an art form that needs to become part of a company wide shift in culture.

Social Media 158

Social Media Survey Collaboration Report 158

The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Social Media ROI And Realtime Big Data Analytics.

ROI 191

ROI Analytics Mzinga Social Media 191

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. Social media managers are the digital bodyguards of your company.

Social Media 115

Social Media How To Collaboration Team 115

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. As social media and other technologies grow deeper roots, the needs of companies and consumers will also change, requiring PR professionals to break out of their traditional roles. versus 2.87

Statistics 106

Statistics Skills Analytics Press Release 106

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 116

Brands Avatar How To Privacy 116