article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Templates and tools.

Strategy 132
article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. Content Marketing Inventory Worksheet + Editorial Calendar Template (worksheet download). Content Marketing Editorial Calendar Template Podcast Tutorial (podcast). Episode Highlights: . 10 Golden Rules for Content Marketing. SoundCloud.

Content 162
article thumbnail

How to Make Money on YouTube

Buffer Social

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. YouTubers have sold products through every avenue, from companies (Feastables by Mr. Beast and Chamberlain Coffee by Emma Chamberlain) to templates on Etsy.

YouTube 72
article thumbnail

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

Dr. Phillips also advises social media marketers to develop brand templates and digital assets that other departments can use to share their stories. Apple is a fantastic case study into the importance and effectiveness of branding. This message became ingrained in our perceptions of the company.

article thumbnail

4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

Simply curating insights from top-ranking pages may not be enough to have your content recognized by the algorithm. Would it be someone who compiled an article using already ranked pages or someone with hands-on experience with building to-do list templates or has talked to those who have? Let’s dive in.

article thumbnail

30 Killer Resources to Learn Content Marketing

Writtent Blog

I’ve curated a list of resources that I can recommend without hesitation to anyone. CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. 28 Indispensable Research Reports and Marketing Case Studies.