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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog. Click those links.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. did a good job of curating a centralized place for the movement. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

Storify 216
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Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. The company regularly features fan photos and curates content across its social media sties related to the lifestyle and personality of its community. twerking) for good measure.

Campaign 144
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8 marketing campaign ideas that customers will engage with

Sprout Social

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Promoting a #hashtag.

Campaign 138
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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

Facebook and Instagram engagement quadrupled. Here’s a sneak peak at how they did it and to read the full story, download our latest case study. The theme cloud above highlights the key themes and hashtags linked to coffee in Malaysia. The results were remarkable. Online brand mentions increased by 800%.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced. Image source: https://business.instagram.com/#case-studies. Image source: https://business.instagram.com/#case-studies.