Sprout Social

DECEMBER 7, 2022

Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger.

Campaign 102

Campaign Marketing Social Media Trends 102

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

Influencer 96

Influencer Campaign Video Instagram 96

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. They will undoubtedly have several writers exclusively focused on new reviews and round-ups on the day. 

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

OCTOBER 24, 2022

The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Here’s the AgoraPulse ultimate review for you. Still need more than a social media tool to oversee and manage your campaigns? contact us.

Review 78

Review Social Media Management Price Collaboration 78

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Check out the full post over on the Carusele blog today.

Influencer 113

Influencer Brands Marketing Embedding 113

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? That’s where we’re hoping these reviews can come in, so they can assist you with knowing which tools you should check out and why they make sense for your brand or business. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Advertise – Create automated ad campaigns at scale. CONTACT US.

Review 91

Review Case Study Social Media Management Airlines 91

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. Refer to this chart. .

Review 123

Review Apparel Reputation Survey 123

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Pixlee

FEBRUARY 7, 2022

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task. The Importance of Asking Customers for Reviews.

Review 78

Review Template Templates How To 78

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. Using social data to prepare your pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172

Strategy Marketing Guidelines Review 172

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Jon Loomer

AUGUST 11, 2019

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. I didn’t think much of the “last-minute” approach to this campaign.

Review 167

Review Facebook Training Campaign 167

Ignite Social Media

OCTOBER 24, 2022

The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Here’s the AgoraPulse ultimate review for you. Still need more than a social media tool to oversee and manage your campaigns? contact us.

Review 70

Review Social Media Management Price Collaboration 70

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? That’s where we’re hoping these reviews can come in, so they can assist you with knowing which tools you should check out and why they make sense for your brand or business. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Work With Diverse Influencers. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JANUARY 26, 2023

Maybe, you’ve even left that business a review. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 113

Influencer Campaign How To Marketing 113

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Allow customer reviews on your page.

Real Estate 177

Real Estate Platform Marketing Notification 177

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 179

Social Media Strategy Marketing Curation 179

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 141

Campaign Social Media Social Media Management Team 141

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Influencer 174

Influencer B2B Marketing Apple 174

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? Shout-outs. Positive comments.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121