Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131

Metrics Video Brands Facebook 131

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 175

CPM Types Campaign Examples 175

Ignite Social Media

DECEMBER 18, 2020

It’s no secret that short-form video blew up this year. Triller is an AI-powered music video app that allows users to create professional-looking videos in seconds. Simply pick a song, select the portion of the song you want to use, shoot your footage, and with one click you’ll have a quality music video. What is Triller?

CPM 161

CPM Brands Remix Influencer 161

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. View Views: Overall account video views. Follower Count: Total follower count.

Analytics 154

Analytics Brands CPA Overview 154

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Video Views: The number of times your video was watched.

Social Media 171

Social Media CPC CPA Aggregator 171

Jon Loomer

FEBRUARY 27, 2023

And you may get lots of clicks or video views , for example, if weaknesses in certain placements are exploited. If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. Once the campaign was started, I went into Experiments to set up a new test. Even better?

CPM 190

CPM CPC Eventful Cost 190

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Jon Loomer

MAY 3, 2023

Because of Reels alone, there are sure to be more video ads than there once were. We’ve seen Meta test a series of tailored campaign setups that lock in defaults. Advertisers often get lost in focusing on CPM, for example, prioritizing it in an attempt to improve performance.

Price 180

Price CPM Cost Advertising 180

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

Instagram 200

Instagram Facebook CPM Feed 200

Sherrilynne Starkie

DECEMBER 18, 2017

There are seven main Facebook ad formats available including video , photo, slide show, carousel, dynamic product ads and lead form ads. Another option is the CPM (cost per thousand impressions) payment type. times by using lookalike audiences to reach international markets. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. To start, let’s take a look at the main types of ads on YouTube, both video and otherwise: Skippable in-stream ads. Non-video ads (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Develop Livestream Video. Key Takeaways.

Social Media 161

Social Media Strategy Marketing Retail 161

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Keyhole.co

FEBRUARY 20, 2023

Marketing has seen a lot of intense changes over the years. Marketing now lives online, and it’s mostly delivered by creators and influencers. If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI.

ROI 59

ROI Influencer Marketing How To 59

Sprout Social

AUGUST 3, 2022

There are six main types of YouTube ads that your brand might consider running on the video platform. This means you’ll want to really pull a viewer in during those first five seconds to get them to watch the remainder of your ad before skipping to their actual video. In-feed video ads. Create your video ad.

YouTube 111

YouTube Advertising CPA Cost 111

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored. Length of campaign. Is the campaign profitable?

How To 167

How To Facebook CPM Campaign 167

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Facebook continues to dominate the social space as a market leader. incremental conversions.

Advertising 121

Advertising Facebook CPM Committee 121

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

Advertising 118

Advertising CPM CPC Buy 118

Buffer Social

MARCH 22, 2017

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? We’ll be talking a lot about great video marketing tools in this post. That’s a lot of space!

Video 111

Video CPM Real Estate Mobile 111

Ignite Social Media

FEBRUARY 23, 2021

Advertisers are starting to allocate more of their marketing dollars to Reddit. Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. Reddit ads support the following objectives: Brand Awareness and Reach, Traffic, Conversions, Video Views, and App Installs.

Reddit 78

Reddit Tips CPM CPC 78

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. My Email Campaign.

Examples 113

Examples Campaign Facebook CPM 113

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

agora pulse

FEBRUARY 27, 2020

Over the past year, Twitter has been revamping its platform, clearly working hard to make it more valuable to users and marketers alike. They do stress clearly, however, that Twitter advertising and marketing takes time, and they warn advertisers to be patient: 2. Optimize Promoted Campaigns. Campaign objectives.

Twitter 125

Twitter CPM Campaign Organization 125

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? These Facebook ads are the “bread n’ butter” of real estate social marketing. Promote a video tour Video is the new default on social media nowadays, with the popularity of video-first formats like Reels growing 50% year over year.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Ignite Social Media

JUNE 23, 2016

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns. The cost is always CPM (cost per 1,000 impressions).

Buy 112

Buy CPM Facebook API 112

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Biddable Ads. Hashtag Challenge.

Advertising 93

Advertising CPM UGC API 93

Jon Loomer

MARCH 30, 2017

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. The Need for Evergreen Facebook Ad Campaigns. Campaign Goal (usually a purchase).

Campaign 60

Campaign Facebook How To CPM 60

Ignite Social Media

JULY 11, 2023

You can watch the video here: Prefer to read or scroll instead? From targeting to platform placement, to optimization and finding the correct tactics to hit your goals, we will explore the top strategies that leading social media buyers recommend for brands embarking on paid social media advertising campaigns. No problem.

Advertising 60

Advertising Social Media Brands CPM 60

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC). Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Jon Loomer

OCTOBER 25, 2021

This is the best way to determine best strategies based on things like image, video, text, targeting, and more. Campaign Budget Optimization. Should you create multiple ad sets with their own, separate budgets, or should you utilize Campaign Budget Optimization (CBO)? At least in the case of traffic and engagement campaigns.

Facebook 212

Facebook Cost Campaign Advertising 212

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104