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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. One of the most effective forms of influencer content is short-form, eye-catching video.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Goldfish Crackers Combines Storytelling Advertising & AR.

Campaign 305
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Value Optimization for Advantage+ Shopping Campaigns

Jon Loomer

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. Watch Video I recorded a video about this, too.

Campaign 169
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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. They are also the first opportunity to make a mistake that will impact the remaining steps. Delivery will be the same.

Campaign 209
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Advantage Campaign Budget Best Practices

Jon Loomer

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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