Webbiquity SMM

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Or are you just creating this report for yourself?

Template 112

Template Templates Report Social Media 112

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Sprout Social

MARCH 21, 2019

Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. When we look at the competitive landscape, there are three opportunities where social listening services can help: Competitor comparison. Sentiment research. Brand health.

Sentiment 95

Sentiment Research Influencer Analysis 95

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

agora pulse

DECEMBER 28, 2017

Branded hashtags are what you’ve pushed out and encouraged people to share as part of your social strategy, or as part of a campaign — think Coca Cola’s #ShareACoke. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment!

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Analytics tools are so powerful and versatile these days that most marketers are swimming in numbers. This is important information because it helps you define your target market , and more specifically, your buyer personas.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

MARCH 21, 2019

If you want more than a one-dimensional look at your performance, generate a Twitter Comparison Report to see how you stack up against the competition. Union Metrics helps you visualize your social data through colorful graphics that are easy to understand even for novice marketers. Union Metrics. Price: Starts at $49 per month.

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Do a comparison of your account versus your competitors. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Tracks multiple markets or clients through the use of landscapes.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Hootsuite Enterprise customers can leverage the Brandwatch integration within their existing Hootsuite dashboard, opening up the ability to anticipate trends, measure campaigns, and take action in a single platform.

Comparison 76

Comparison HootSuite Hubspot Price 76

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Share of voice: Volume and sentiment.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

Analysis 83

Analysis Sentiment Marketing Reputation 83

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Organic Likes: The amount of people who Like your Page without coming from an ad campaign. Management. Optimization.

Data 101

Data Social Media How To ROI 101

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. This can really help spark ideas for future campaigns around relevant local or national happenings. Check out our Twitter Profiles, Twitter Comparison and Twitter Listening reports in Sprout Social. The Twitter Comparison Report.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

SEPTEMBER 6, 2022

Use these YouTube analytics tools to boost your marketing. Here are ten of the best options in the market: Sprout Social. The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift. That way, you can adjust your campaigns and promotion strategies to better resonate with them.

Analytics 113

Analytics YouTube Tools Comparison 113

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. Compare your most recent results with results from previous social media campaigns or time periods.

Analysis 105

Analysis Social Media HootSuite Tips 105

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

ProBlogger

JANUARY 15, 2013

There have been a lot of discussions about what works in the realm of online marketing. But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. Content marketing has boomed since Panda rolled out. How do you see content marketing as the new face of online marketing?

Content 47

Content Marketing SEO Consultant 47

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 127

Template Templates Social Media Brands 127

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 113

B2B Research Sentiment Marketing 113