Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. She suggests joining the Government Social Media Group on Facebook. Beyond posting great content, social media is also a listening tool. Q&A with Photographer Ian Shive.

Engagement 149

Engagement Communities Video Tourism 149

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Caitlin Doyle leads social media and employee advocacy for Demandbase. Episode Summary.

Engagement 125

Engagement Social Media Management Apple Hosting 125

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Oktopost

MAY 9, 2022

Managing a global brand’s social media is no easy feat. This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! How to manage and be timely with social engagement to provide a superior customer experience and build communities. Meet Melissa.

Strategy 94

Strategy How To Social Media Management Apple 94

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. So how can you harness the power of social to build your employer brand and attract the best talent? Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Social Media Strategies Summit

JANUARY 12, 2023

We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University.

Collaboration 224

Collaboration How To Education Team 224

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

JUNE 6, 2022

Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Customer advocacy is not about you, it’s about the customer.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

Communities 140

Communities GPS How To Social Media Management 140

Sprout Social

APRIL 29, 2021

Social media teams are on the front lines, regularly tuning into our audience and our customers. The insights they capture should inform our campaigns, our content and our marketing plans overall. Social cannot be the team we go to after a campaign is built and say, “Here, post this.”. It should start with social.

Marketing 133

Marketing Social Media Management Team Campaign 133

Pixlee

DECEMBER 2, 2021

TikTok’s technology and tools may significantly improve brand recall and social media engagement. A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Add co-hosts to diversify your content. Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. “Above all else, we are a community.” Social Media, Marketing & PR Jobs.

Social Media 129

Social Media Social Media Management How To Course 129

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Whether using it to raise awareness of your products, share informative content, or provide accessible and hands-on customer service, a smart social media strategy can be critical in generating demand.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. The best social ads will provide content that offers a rewarding experience or something of substantive value.

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

SEPTEMBER 14, 2021

After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community.

Brands 286

Brands Meme Research Social Media 286

Mindjumpers

JANUARY 12, 2011

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Here, we will go through the winners of this year’s Awards Gala: Best Social Media Management Tool: HootSuite. Most Creative Social Media Campaign: Stand Up For WWE.

API 212

API Technorati Foursquare iPad 212

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social messaging. Social shopping networks.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Users create posts in topic-based communities — called subreddits — and interact in comment threads.

Reddit 100

Reddit Brands Meme Forums 100

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, here’s where it gets interesting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So, how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

APRIL 4, 2019

Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel. Social media is a common first touch point, especially once you factor in shared posts, on-platform recommendations, and PPC ad campaigns.

Social Media 107

Social Media Content Campaign Authentication 107

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Plus, many brands are taking steps to celebrate the day.

Social Media 106

Social Media Brands Creative Commons Education 106

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Ralph Lauren launched a campaign on TikTok while the US Open was happening in August of 2019.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. In this post, we’ll share key tips for hosting a YouTube contest. Get clear on why you want to host a YouTube giveaway before you start planning it. Promote a creator’s campaign in exchange for the same. Set SMART Goals.

YouTube 110

YouTube How To Hosting Hashtag 110

Buffer Social

NOVEMBER 29, 2016

A huge thank you to Stefanie for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for the best ways to start, grow, and nurture successful marketing and social media events. Okay, we have this campaign, you have this event. Thanks for listening!

Eventful 40

Eventful Communities Strategy Conference 40

Hootsuite

OCTOBER 25, 2021

Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team. Stuck for social content ideas ?

Social Media 142

Social Media HootSuite Meme Influencer 142