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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?

UGC 57
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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

Loyalty 86
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. Source: twitch.tv

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124
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7 Top B2B Social Media Trends

Oktopost

Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already. User-generated content Incorporating user-generated content (UGC) into your strategy is integral to winning the trust and attention of potential prospects.

B2B 117
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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40