Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Return on Influence has nothing to do with business objectives.

Influencer 321

Influencer ROI Metrics Klout 321

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 23, 2024

In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Organizing a brand trip with Black influencers across the diaspora to go to Ghana during Detty December has to be, could only be, the brainchild of a young Black woman…I’m the demographic.”

Report 110

Report Brands Library Sentiment 110

Direct Marketing Observations

FEBRUARY 15, 2010

Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

APRIL 11, 2022

As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. Look at influencer marketing. Continue improving your strategies.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

SEPTEMBER 21, 2023

Which reminds us: never buy followers. Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. Is anyone actually buying any of those alarm clocks you’re still trying desperately to sell? Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

JANUARY 20, 2024

If, for example, you want your customers to buy an.ai You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Influencer 146

Influencer Marketing ROI Hubspot 146

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Identifying and listening to influencers have become playing stakes for any respectable listening tool. How do you determine what makes a good influencer?

Brands 193

Brands Sentiment Influencer Survey 193

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. “Me too,” says the other. “I So you start selling coffee and brownies.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Find influencers to partner with. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 103

Examples Template Templates How To 103

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. Review of selected LinkedIn monitoring tools 1. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. It requires a great understanding of buying patterns, culture and society. This is not an easy job.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JULY 23, 2020

This is an opportunity for social media managers to help influence the direction of their social strategies and contribute to key decisions. Additionally, we learned going silent positively influenced the way our audience engaged with our content. You can take a break from your job. You have to stay silent.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

JUNE 14, 2023

Dreaming of a higher salary Money can’t buy happiness, but amidst hyperinflation and a global cost of living crisis , it can get you the next best thing: stability. Without adequate buy-in and support from senior leadership, sometimes the only way to win the battle against social media burnout is to walk away.

Survey 95

Survey Marketing Social Media Management Badge 95

Sprout Social

SEPTEMBER 23, 2021

How social influences fashion trends. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. From there, you can dig into insights by sentiment, demographics, date and more. Here’s why.

Retail 126

Retail Trends Social Media Fashion 126

Sprout Social

MARCH 25, 2021

As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. An executive summary of your social media report gets you the buy-in you need. Download Now. You were spot on. — Jen Hartmann (@jenalyson) October 15, 2020.

Report 111

Report Social Media Metrics Team 111

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Influence of a fan or follower (their fans and followers). Facebook Wall Interaction.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. from the Listening & Campaigns tab.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening. BuzzSumo. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

AUGUST 17, 2020

(People hearing back from your brand online are likely to buy again even if they were not really happy with their prior experience.). Number (and sentiment) of your customer support emails. Which influencers do they interact with? On-site engagement. Conversions. And where do they seem to be most active)?

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

The Realtime Report

MARCH 31, 2014

Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch). Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160