Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 9 out of 10 marketers say they measure social presence (e.g.,

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

FEBRUARY 23, 2010

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Gravity Garden [link].

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.

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Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. I mirror your sentiments. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities?

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Social Media Radian6 Strategy SM2 157