Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 20, 2024

If, for example, you want your customers to buy an.ai You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 111

Brands Sentiment How To Analysis 111

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Competition: 77%.

Brands 193

Brands Sentiment Influencer Survey 193

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Hashtag performance. HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. As new customers learn about your brand, they may consider your engagement before buying. Influencers may also check your engagement before deciding to partner with your brand. Use the right hashtags.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 126

Brands ROI Authentication UGC 126

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Find influencers to partner with. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

agora pulse

AUGUST 17, 2020

(People hearing back from your brand online are likely to buy again even if they were not really happy with their prior experience.). Number (and sentiment) of your customer support emails. Which influencers do they interact with? All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

OCTOBER 22, 2019

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry.

Instagram 95

Instagram How To Hashtag Influencer 95

Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 119

Travel Sports Exercises Sentiment 119

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. The Dashboard also has features like content suggestions and currently popular hashtags. Followers were also offered special deals and giveaways to get them to interact with the brand and buy things.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

MARCH 21, 2019

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. This report even helps you narrow down on influencers and brand advocates who are talking about you. You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions.

Analytics 103

Analytics Twitter Tools Strategy 103

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. We also saw an increase in the use of the hashtag #StayAtHome as people encouraged others to help fight against the spread of the virus.

Brands 112

Brands Sentiment Conversation Hashtag 112

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video 112

Video HootSuite How To UGC 112

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). They could be talking about buying a relevant product or service or asking questions about it. Influencer Monitoring. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MAY 12, 2023

Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis. Its straightforward interface doesn’t complicate tracking keywords, hashtags, or even social media profiles. Final words Keyword monitoring tools are a must if you want to stay ahead of the competition.

Tools 52

Tools Strategy Marketing Analysis 52

Convince & Convert

AUGUST 31, 2015

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area.

Social Media 60

Social Media Sentiment Price Diagrams 60

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

JANUARY 24, 2024

This is crucial as experts estimate these digital natives to have a buying power of USD 143 billion in the US alone. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks.

Engagement 52

Engagement Social Media Strategy Meme 52

Razor Social

NOVEMBER 29, 0002

This doesn’t means to say they are not interested and they won’t buy from you. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Sentiment Analysis. This is usually the majority of your audience. How much will it cost you?

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

DECEMBER 22, 2022

For Nike, it’s not just about selling products—it’s about helping people get fit and healthy, which is why it has been so successful at reaching people who wouldn’t normally consider buying a fitness product. By watching their favorite influencers and athletes, their audience is compelled to join the Nike community.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Those users spend a whopping 53 minutes on average scrolling through their favorite posts, engaging with their favorite brands, and buying the hottest products. Hashtags act like keywords.

Hashtag 52

Hashtag Instagram Content Authentication 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Focus your marketing efforts on potential customers who are already intending to buy.

Directory 145

Directory Tools HootSuite Twitter 145

Oktopost

MARCH 27, 2024

This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. Reputation and relationships B2C buyers want as little friction in their buying cycle as possible. Identifying the right influencers 69% of consumers trust influencers , family, or friends over brands.

B2B 75

B2B Sentiment Analysis Influencer 75