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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Should employers suddenly change course and encourage employees to spend time on social networks during work hours? Before we can answer these questions, it’s important to understand what a social media policy for employees is and what it isn’t. What is a social media policy for employees? Use of company social accounts.

Policies 146
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258
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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. More than 16% percent of people use social media messaging and live chat services for brand research.

Facebook 145
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. If you do all of your other social scheduling on a different platform, it might be worth installing a TikTok integration tool so you don’t have to toggle back and forth. TikTok’s video scheduler. TikTok tools for engagement.

Tools 111
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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

This social networking site has been on rise for the past few years and market trends indicate that Facebook will continue to dominate the social landscape in 2016 as well. For instance, social media consultants and marketers must focus on utilising the new and advanced features like ‘ Pin to Top ’, ‘ Buy Buttons ’, etc.

Trends 60
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Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any marketer and business from the crowd of status quo.