Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. But are marketers buying in? . Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. . Need insight into an emerging trend? The reach is just insane.

Questions 113

Questions Sentiment Meme Trends 113

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Conclusion: Monitor and optimize marketing efforts by paying attention to the relevant metrics that provide insights into customer behavior, preferences, and buying patterns.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

B2B 91

B2B Marketing Sentiment Influencer 91

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 89

Social Media Focus Group Aggregator Research 89

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Sprout Social

DECEMBER 5, 2022

But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Social media is an always-on focus group. And many of those consumers attribute this to social media, and the constant connectedness between consumers and brands. Ability to crowdsource.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 16, 2023

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 16, 2023

According to The Sprout Social Index ™, when brands take too long to respond, 36% of consumers share their negative experience with friends and family, 31% won’t complete their purchase and 30% buy from a competitor instead. Maximize the impact of your direct access to the customer by sharing sentiment analysis data companywide.

Metrics 95

Metrics Social Media Sentiment Airlines 95

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 106

B2B Research Sentiment Marketing 106

Sprout Social

JULY 6, 2023

By demonstrating the value social provides your company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future. Track conversations around your brand Social is like a 24/7 focus group.

Data 129

Data Social Media Metrics Analytics 129

Sprout Social

JUNE 12, 2023

A key part of their CX strategy was to find out what their customers are looking for when buying jewelry. Use surveys, interviews and focus groups to collect feedback. To offer memorable, personalized customer experiences, you need to understand the very people you’re serving: your customers. So, listen actively.

Strategy 129

Strategy How To Metrics Loyalty 129

Hootsuite

APRIL 11, 2022

Are you converting these types of customers, or is everyone shopping for a birthday present leaving without buying? Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Find out what your customers are shopping for and analyze trends over time. Source: Seattle Ballooning.

Retail 98

Retail FAQ How To Survey 98

Sprout Social

NOVEMBER 13, 2019

You can also collect feedback to understand their interests, buying behavior, expectations, content preferences , pain points and more. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. And that’s people’s sentiments and opinions.

Crowdsourcing 92

Crowdsourcing Social Media How To Team 92

Keyhole.co

MARCH 16, 2023

Or they need to ask questions before buying from you. If, for example, your tool can’t help you sort out the different sentiments in your social mentions, it’s going to be really hard to start scrolling through the many mentions you get to get the one(s) you’re looking for. Social conversation monitors have different capabilities.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

First step: don’t buy them. But with the right tools, you can do some social listening to gauge sentiment and identify trends. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. How do you get more Instagram likes on your posts? Trust us.). Ask people for their opinions. View this post on Instagram.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 120

Social Media Strategy Mobile Consultant 120