Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But not if you use our guide to social media video specs.

Video 144

Video Social Media Resources YouTube 144

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

MARCH 8, 2022

Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. How long should a social media video be?

Video 135

Video Social Media Tips Vimeo 135

Social Media Strategies Summit

DECEMBER 14, 2023

But it’s also a valuable resource that most consumers will bookmark or remember and (most likely) visit again, ensuring that Shop Solar remains at the top of their minds for when they’re ready to buy. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 221

Content Marketing Loyalty Collaboration 221

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? A common way to do this is by buying TikTok followers.

Trends 147

Trends Strategy Marketing Authentication 147

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out.

Tips 141

Tips HootSuite Facebook How To 141

Techipedia: Tamar Weinberg

APRIL 17, 2012

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Market your video.

Video 178

Video Strategy Marketing How To 178

Hootsuite

APRIL 6, 2023

Its customizable public profiles (which often featured music, videos, and badly shot, half-nude selfies) were visible to anyone, a contrast to Friendster’s private profiles. Ahead of its acquisition by Google in the fall of 2006, the site grew to 100 million videos watched by 20 million dedicated users. 2005 marked the apex of Myspace.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Likeable

JANUARY 24, 2022

As it relates to social media specifically, an algorithm is essentially a way of sorting posts in a user’s feed based not on when the content was published, but rather on how relevant that content will be to the user (based on previously gathered information about that user’s likes, dislikes, and behavior).

Social Media 86

Social Media Content Module Feed 86

Ignite Social Media

SEPTEMBER 14, 2020

Whether you’re just starting to develop your plan or adapting your existing strategy, the following outlines numerous social media tactics your brand can utilize to enhance your 2020 holiday marketing strategy. When consumers needed to buy products, brick-and-mortar stores were shutting down, somewhat forcing people to rely on e-commerce.

Social Media 161

Social Media Strategy Marketing Retail 161

Social Media Strategies Summit

NOVEMBER 18, 2022

Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. What videos they watch. Follower growth.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Ignite Social Media

MAY 17, 2022

With the recent changes to the iOS privacy features , social platforms will begin a shift back to the metrics that can be captured on the platform. With the challenges that iOS has put upon the social networks tracking off-channel actions, we believe that platforms and marketers will begin encouraging user engagement actions on-platform.

Social Media 192

Social Media Marketing Proposal Influencer 192

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Pam Moore

JUNE 14, 2017

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Training 166

Training Authentication Social Networking Resources 166

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). It doesn’t hurt to syndicate it there.

Trends 128

Trends Social Media Groups Groups 128

Ignite Social Media

SEPTEMBER 16, 2021

Another 26% simply prefer other social networks over Facebook while 10% say their friends and family aren’t on Facebook. The content just isn’t interesting was the choice of 36% of folks, while 27% of those in the survey object to how Facebook does business.

Survey 148

Survey MySpace Microsoft Social Media 148

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. They are tired of landing pages, sales funnels, videos, podcasts, blog posts, and email newsletters that over promise and under deliver. The power of mindset.

Social Media 157

Social Media Authentication Metrics Feed 157

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. You need videos that make your digital audience and dream customers want to hit play and watch the entire video giving you their full attention!

eBook 141

eBook Content Findability Template 141

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Hootsuite

JANUARY 18, 2024

An everything app (also sometimes known as a “ super app “) is a mobile app that handles a broad range of digital needs, including messaging, social networking, ecommerce, delivery services, and even financial services like online banking. This way, users can buy anything from groceries to luxury bags.

HootSuite 78

HootSuite Banking Microblogging Loyalty 78

Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

SEPTEMBER 26, 2023

of people go on socials to find inspiration for things to do and buy. But it’s still essential to remember that using socials only to make product mentions won’t necessarily help you make more sales. That’s why it focuses its social media use on offering followers advice from industry experts.

Social Media 130

Social Media Brands Content UGC 130

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

SocMed Sean

SEPTEMBER 19, 2019

Instagram is a notoriously fickle social network and they make changes and even ban accounts without any real rhyme or reason. The study only measured the values for posts appearing on feeds but not Instagram Stories. It’s a good idea to make sure that future posts are thoroughly analyzed before being updated on your feed.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

The Realtime Report

FEBRUARY 17, 2022

After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek. TikTok then evaluates how that small group reacted, such as how many people watched the video all the way through, how many people liked it, how many people shared it, and so on.

Brands 91

Brands How To Hashtag Influencer 91

agora pulse

NOVEMBER 25, 2020

Company logos and images from social media also pull through to the SERPs. In simple terms, more people will see your blogs, landing pages, and videos if you feature them on your social media. Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Improved evergreen presence.

SEO 190

SEO Social Media Reddit Hashtag 190

Hootsuite

APRIL 25, 2023

And since 46% of those users are between the ages of 25 and 44, there’s a big pool of people at prime home-buying age. View this post on Instagram A post shared by Shannon Lynch (@shannon_lynch_homes) Notice how the agent placed themself in the video. It takes more time to create long-form videos.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” In some ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

JULY 14, 2021

Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Make a video or broadcast live. Focus on quality. Ask a question.

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. AMAs were originally text-based, but it can also be effective to answer questions using live social video or interactive stickers. Algorithm. How the Instagram Algorithm Works.

List 145

List Social Media HootSuite URL 145

Danny WhatMough

JULY 4, 2014

Facebook’s psychology experiment on its users generated some bad PR for the social network. Some clever folk spotted ‘buy now’ buttons appearing on Twitter. 91% of chief communications officers expect social media to have the single biggest impact over the next few years. Google suffered an outage.

Buy 49

Buy Crowdsourcing Twitter Facebook 49

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Collection Ads: Businesses can upload a product card to in-feed ads. Photo from eMarketer. Here are a few of them.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Socialmedia.biz

NOVEMBER 3, 2020

Are you planning to buy real Instagram likes ? Well, worry not- there are various sites to buy instagram followers online. Try sponsoring user-generated content to get your name in the feeds of your clients. Make sure your Instagram account is listed on your website and other social networks.

Instagram 118

Instagram Hashtag UGC Social Networking 118

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. With a successful paid social strategy, you can accelerate progress toward your brand’s goals.

Social Media 210

Social Media Tools CPC URL 210

Likeable

AUGUST 23, 2021

First, it’s important to know what you’re competing with on social media. In fact, 53 percent of social network users are mobile-only. So, when creating social media content, you should be thinking and designing mobile-first. The Rest of the Feed. Which social networking sites do my ideal customers use regularly?

Social Media 81

Social Media Content Module Mobile 81