Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing
Social Media Today
JUNE 16, 2022
The report looks at how consumer expectations are changing, and how brands can better align with expectations.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Social Media Today
JUNE 16, 2022
The report looks at how consumer expectations are changing, and how brands can better align with expectations.
Social Media Strategies Summit
APRIL 11, 2024
Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
Sprout Social
FEBRUARY 26, 2024
Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?
Sprout Social
OCTOBER 23, 2019
Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
Bill Hartzer
JANUARY 23, 2024
Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. For businesses and brands, this shift has catapulted short-form videos to the forefront of content creation, proving to be a key strategy for conquering the digital landscape.
Webbiquity SMM
FEBRUARY 16, 2021
In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.
Webbiquity SMM
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Sprout Social
JANUARY 24, 2024
From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.
Sprout Social
AUGUST 15, 2023
not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. What is brand experience? Choose what narrative you want to build and follow it through in all your communications.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.
Sprout Social
JUNE 27, 2023
In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.
Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.
Webbiquity SMM
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.
Proactive Report
FEBRUARY 17, 2023
Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?
Ignite Social Media
JULY 13, 2021
A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Industry – Does Offering Customer Service on Social Make Sense?
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
Convince & Convert
APRIL 12, 2024
Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?
Sprout Social
MAY 10, 2022
Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?
The Realtime Report
NOVEMBER 30, 2022
Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.
The Realtime Report
NOVEMBER 29, 2022
Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.
Keyhole.co
JANUARY 20, 2024
As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.
Sprout Social
FEBRUARY 1, 2024
Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. But it doesn’t have to be so hard.
Pixlee
JANUARY 28, 2021
But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?
Hootsuite
SEPTEMBER 21, 2023
Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.
Ignite Social Media
FEBRUARY 9, 2022
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.
Mindjumpers
JANUARY 3, 2011
Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”?
Sprout Social
AUGUST 22, 2023
In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What are the benefits of conversational analytics?
Webbiquity SMM
JANUARY 23, 2024
Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. What do you need for better customer retention?
Sprout Social
JUNE 17, 2021
The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. 55% of consumers learn about new brands on social.
Pixlee
JANUARY 20, 2022
Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Currently, the global esports market is valued at $1.08 Image Source.
The Realtime Report
MAY 16, 2019
Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. It does not mean you need to worry though.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.
Sprout Social
FEBRUARY 28, 2024
But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content