Remove Brands Remove Facebook Remove Mobile Remove Social Graph
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The Future Of Facebook And The Newsfeed

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Do you remember Facebook before the timeline. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. before newsfeed? Who is laughing now? Nothing is.

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Leaving Facebook

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Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

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Your Brand Is A Learning Space

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Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

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Co-dependency In The Age of Facebook

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It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. It just seemed so much easier and simpler than the more complex neediness of Facebook. It just seemed so much easier and simpler than the more complex neediness of Facebook. Canada, UK, etc.). We're there.

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Google+ Just Beat Facebook to the Future

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Facebook's entire purpose has been to get to this moment. They've already been rumored to be working on a much stronger mobile strategy, bringing Facebook's powerful platform to the apps you use on the mobile devices you carry, to every place you go. Google+ is that good, and it immediately puts them ahead of Facebook.

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To Thine Own Self Be True

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Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" There was a massive call to action in the bottom right-hand corner of the print ad that said something like: "to lean more, please follow us on Facebook.

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The Ever-Evolving Consumer Evolves (Again)

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It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Mobile connectivity just changed everything (again). Marketing is not keeping pace). soldiers on.