Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Image source 4.

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Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Watch the live recording: Love going Behind the Post?

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Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

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Sprout Social

JULY 21, 2022

Social review sites. Social curation and bookmarking sites. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. How brands can use social networking sites: Post, share and respond to audience content. Video sharing sites.

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Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

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Sherrilynne Starkie

JANUARY 2, 2018

Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework.

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Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant posts a week. Part of that strategy should also include selecting the best social media management tool.

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Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. How do you support this on social media? View this post on Instagram.

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agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Your audience.

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Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

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Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. It helps with recruiting: 58% of socially engaged organizations are more likely to attract top talent. Not only that, it caters to all digital skill levels.

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agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Remember when curating content during a time of crisis: Understand that sometimes it’s best to say nothing.

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agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

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Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

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Oktopost

JUNE 1, 2023

Because, while social media is the B2B digital marketer’s playground when it comes to reaching highly targeted audiences and moving leads through the funnel, some of the elements of social media management represent a drain on your team’s time and creativity. Marketing automation is the solution.

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Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Unmetric

NOVEMBER 4, 2019

And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same. Read on to find out. Well, they aren’t.

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agora pulse

NOVEMBER 3, 2020

However, a major world event could mean a multi-day hold or reworking your social media schedule for the foreseeable future. Does the situation directly affect our brand or our customer base? Has our brand taken a stance or planned a response to the situation? Start your FREE trial of our social media management solution.

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Keyhole.co

SEPTEMBER 13, 2023

Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram.

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

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agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. What does this brand sound like? Is it smart?

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The Realtime Report

APRIL 15, 2019

In today’s rapidly evolving social media landscape, content continues to reign supreme. But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise. As the social media manager of a video platform, my job obviously involves a LOT of video. By Cindy Marshall.

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Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Ignite Social Media

NOVEMBER 5, 2020

Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and family, and more. The need for brands to have an active and engaging social media presence is essential now more than ever. Purge often.

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Oktopost

MAY 23, 2023

Repurposing doesn’t increase the lifespan of a piece of content, but gives it a brand-new life altogether. We’ve put together a guide on how to repurpose content – particularly when it comes to addressing the unique formats different social media channels present – if you’re interested to know more.

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Buffer Social

JUNE 16, 2022

My two cents for hiring managers: Don’t check – you might add bias in the hiring process. Another reason to be conscious about your online presence is that it can help you build a quality personal brand. And last but not least, social media can help you engage with people you may otherwise have not come across before.

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Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Now that you have a picture of how you’re currently using social media, it’s time to get a sense of what your competitors are up to. Enter social listening. To start, build a list of relevant businesses and brands in your industry. 10:45 a.m.,

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Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Curate relevant content and fill your calendar. Publish content from anywhere.

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Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

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Twenty4 Social

OCTOBER 12, 2020

INDUSTRY NEWS. A MEME FROM YOUR INDUSTRY. INSPIRATIONAL QUOTES. INSPIRATIONAL / PERSONAL STORY. GIRL BOSS QUOTES. EMPOWER YOUR TARGET AUDIENCE. SHARE YOUR WHY. SHARE A HOW-TO FOR YOUR PRODUCT. SHOW YOUR EXPERTISE ON A TOPIC. REPURPOSE AN OLD BLOG POST. 1 MINUTE VIDEO TIP. SHARE A FREEBIE & TELL ALL ABOUT IT. SHOWCASE TESTIMONIALS.

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Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? More and more brands are focusing on story content even more than content for their feeds, and you should do the same.

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Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Agencies are brands too and need to be treated as such. Maybe it’s your experience working within a niche industry or vertical.

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Twenty4 Social

AUGUST 29, 2020

The second step will be to set small, manageable goals that act as milestones in your journey to reach your ultimate big goal. N Easily Form Industry Relationships. By meeting the small goals, you’ll be inspired to keep going. N N Do What You Love. N N Build a Reputation As An Expert. N

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

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