Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us. The bigger gauntlet for marketers on Facebook is sociological.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. Part 8 of the Subscribers, Fans, and Followers research series , “The Social Break-Up&# includes this data that frankly shocked me: 41% of Twitter users have followed a brand, and subsequently unfollowed.

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20+ Cool Social Media and Web Tools

Webbiquity SMM

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line).

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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. 43% of people have unliked a brand on Facebook because their wall was becoming too crowded with marketing messages and they needed to get rid of some (2nd most common reason).

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. Really, what is social media from the brand perspective but email 2.0?

It's Not Me. It's You

Twist Image

When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? Historically, there hasn't been that many brands who have really been able to make these relationships work - in the truest sense of the definition. Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. cotweet.

Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us. The bigger gauntlet for marketers on Facebook is sociological.

Studies Showing Why Your Fans Break Up With You

Mindjumpers

Tweet What do customers value in your brand and how do you meet those expectations? In the following post, I will highlight some research findings, which can help to understand the customers’ point of view and why they decide to break up with a brand. Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. It was great to also be able to share my experience with my Twitter followers and Facebook friends.

Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap

Kikolani

The ultimate personal branding exercise + giving up center stage for it. Facebook. Facebook sells out and no nixes default landing tab option. Roundup of 20 effective branded Facebook pages (aka, ones you want to model your pages after). 6 alternatives to Facebook (will you go?). Facebook: the big picture for small business. Facebook and other networks caught sending user data to advertisers.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond.

One of my Favorite Grayson Pictures

Koka Sexton

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary. They have a Scabble game on Facebook also but I am totally hooked on Pathwords for the time being. Do you have a facebook account?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Sina Weibo waited too long to implement a Facebook login option to make the service available outside of China. Those hashtags that Facebook rolled out? That doesn''t mean a brand has to jump in.

Social Media Username Checker

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites.

Social Media Username Checker - Koka Sexton dot Com

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites.

friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm ¬ Manfredi #4176 June 26th, 2009 at 2:47 am The double “f&# reminds me Facebook’s logo soooo much!

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. The numbers between Facebook and Twitter are very close, I should make an effort to see how big the overlap is. Still the following on Facebook could be better.

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. The numbers between Facebook and Twitter are very close, I should make an effort to see how big the overlap is. Still the following on Facebook could be better.

Viva la Espana

Jeff Esposito

Brands Lose Ground As Facebook Bug Penalizes Third Party Apps – this is a good post from Jason Falls that takes a look at the issue brands are facing with Facebook when updating their pages with third-party tools like HootSuite, CoTweet, etc.; a good piece to read if you own or manage a brand page. 95% Of Facebook Wall Posts Not Answered By Brands – I am somewhat unsurprised with the large number of unanswered posts from brands.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge.

Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

Facebook. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests. Is marketing your business on Facebook effective ? A look at four Facebook success stories. One killer tactic to boost your Facebook Ad performance – discover the responder demographics report. Managing multiple Facebook fan pages with HootSuite – simple steps to get all of your pages in one place.

Paragon Software Group – A Social Experiment

Koka Sexton

The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more. Paragon Software Group Facebook I setup a Facebook page for the company and kicked it off with a contest for a free 1TB hard driv e and some other prizes. Facebook will be the platform to share updates and promotions as well as push out news to fans that want to follow us.

Is Your Executive on Twitter?

Koka Sexton

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Night of the Living Guitar XIX - Musicians Institute Concert

Koka Sexton

Yes they even have a Facebook page. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Computer Stickers Laptop Computer Stickers HyperLocal Marketing Small business online marketing SOCOM Sales Wordpress Themes Download Free Wordpress Themes and Plugins Recent Posts Social Media Job Week 1 InsideView The Job Search is Over… Foursquare is fun and big brands are figuring that out.

Foursquare Gowalla and Yelp Oh'My

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone.

Mayor of Concord hyperlocal Blog

Koka Sexton

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Mayor of Concord HyperLocal Blog I started the Mayor of Concord blog about 8 months ago blogging about local news and events.

Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Looking for a job on LinkedIn Looking for a job is never an easy task. There are obviously the major job boards like Monster.com and HotJobs.com but it seems to me like these sites are a necessary evil more than anything else.

MediaTemple New Server Migration

Koka Sexton

But for some reason, that didn’t work so the site looks like a brand new site with nothing but a “Hello World&# post. Thank God for Twitter and Facebook, I don’t know what I would have done without them. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS MediaTemple New Server Migration In January I started noticing some problems with my website hosted by MediaTemple. I was getting constant ‘Database errors’ and nothing I did seemed to work.

Twitter Phishing Attack - Wham Bam Thank You Tweets

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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Twitter Phishing Attack – Wham Bam Thank You Tweets - Koka Sexton.

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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Koka Sexton dot Com

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter.

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The Very First Thing You Should Do in 2010

Viper Chill

Now that we’re beginning a New Year, many people (myself included) feel like they are able to wipe the slate clean and try a ‘fresh start’ or a new strategy for a brand new year. My job right now is to catch you in this enthusiastic and energetic mood by showing you the one thing you need to do first: build your brand base online. I only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it.

Koka Sexton dot Com

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone.

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Corporate Social Media Reading List

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter.

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Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Looking for a job on LinkedIn Looking for a job is never an easy task. There are obviously the major job boards like Monster.com and HotJobs.com but it seems to me like these sites are a necessary evil more than anything else.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If you have a Facebook page, know who is responsible for engagement.

Social Media Job Week 1 InsideView - Koka Sexton dot Com

Koka Sexton

We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn. more on that later) Other than updating Facebook and Twitter on a regular basis, I am also going to start working on contributing articles on other sites/blogs that we are associated with as well as providing comments and answers on sites. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed !

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

My Computer Caught the Swine Flu

Koka Sexton

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS My Computer Caught the Swine Flu As if I didn’t already have enough to get done, I found out last night that I somehow got a computer swine flu virus. Well, that’s what I’m calling it anyways.

Koka Sexton dot Com

Koka Sexton

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS My Computer Caught the Swine Flu As if I didn’t already have enough to get done, I found out last night that I somehow got a computer swine flu virus. Well, that’s what I’m calling it anyways.