Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. Is the golden goose poisoned before it’s even an adult?

20+ Cool Social Media and Web Tools

Webbiquity SMM

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). Share this on Facebook.

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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. Really, what is social media from the brand perspective but email 2.0?

It's Not Me. It's You

Twist Image

When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? Historically, there hasn't been that many brands who have really been able to make these relationships work - in the truest sense of the definition. Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. cotweet.

Studies Showing Why Your Fans Break Up With You

Mindjumpers

Tweet What do customers value in your brand and how do you meet those expectations? In the following post, I will highlight some research findings, which can help to understand the customers’ point of view and why they decide to break up with a brand.

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Facebook TOS - What's the Deal?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media.

Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap

Kikolani

The ultimate personal branding exercise + giving up center stage for it. Facebook. Facebook sells out and no nixes default landing tab option. Roundup of 20 effective branded Facebook pages (aka, ones you want to model your pages after). 6 alternatives to Facebook (will you go?). Facebook: the big picture for small business. Facebook and other networks caught sending user data to advertisers.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.

One of my Favorite Grayson Pictures

Koka Sexton

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary.

Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

Facebook. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests. Is marketing your business on Facebook effective ? A look at four Facebook success stories.

Social Media Username Checker

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites.

Social Media Username Checker - Koka Sexton dot Com

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites.

friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. Still the following on Facebook could be better.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. Still the following on Facebook could be better.

Viva la Espana

Jeff Esposito

Brands Lose Ground As Facebook Bug Penalizes Third Party Apps – this is a good post from Jason Falls that takes a look at the issue brands are facing with Facebook when updating their pages with third-party tools like HootSuite, CoTweet, etc.;

Social Media Job Week 1 InsideView - Koka Sexton dot Com

Koka Sexton

We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed !

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge.

Paragon Software Group – A Social Experiment

Koka Sexton

The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more. Paragon Software Group Facebook I setup a Facebook page for the company and kicked it off with a contest for a free 1TB hard driv e and some other prizes.

Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Mayor of Concord hyperlocal Blog

Koka Sexton

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook.

Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook.

Foursquare Gowalla and Yelp Oh'My

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you.

Night of the Living Guitar XIX - Musicians Institute Concert

Koka Sexton

Yes they even have a Facebook page.

Twitter Phishing Attack - Wham Bam Thank You Tweets

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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Twitter Phishing Attack – Wham Bam Thank You Tweets - Koka Sexton.

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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MediaTemple New Server Migration

Koka Sexton

But for some reason, that didn’t work so the site looks like a brand new site with nothing but a “Hello World&# post. Thank God for Twitter and Facebook, I don’t know what I would have done without them.

Koka Sexton dot Com

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you.

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Koka Sexton dot Com

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration.

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Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook.

Corporate Social Media Reading List

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration.

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The Very First Thing You Should Do in 2010

Viper Chill

Now that we’re beginning a New Year, many people (myself included) feel like they are able to wipe the slate clean and try a ‘fresh start’ or a new strategy for a brand new year. Why Build a Brand Base? What do you think of building a brand base?