Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Email is all about actual audience.

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Social Media Strategy Social CRM Consultant 135

Koka Sexton

FEBRUARY 18, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

Facebook 45

Facebook Foursquare WordPress CoTweet 45

Koka Sexton

APRIL 17, 2010

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. I think the drool just adds to the cuteness.

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CoTweet CoTweet Flickr Foursquare 55

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

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Social Media Strategy CoTweet CoTweet 121

Koka Sexton

OCTOBER 24, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary. Do you have a facebook account? I love vocabulary games.

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Foursquare CoTweet CoTweet WordPress 65

Koka Sexton

JANUARY 5, 2010

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more.

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Software Groups Groups WordPress 58

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Still the following on Facebook could be better.

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

NOVEMBER 1, 2008

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm How NOT to use your Social Media Marketing Manager!

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Aggregator Feed Feedly Foursquare 45

Koka Sexton

FEBRUARY 17, 2009

Yes they even have a Facebook page. How NOT to use your Social Media Marketing Manager! Patrick left for music college back in 2007 and is about to graduate. This is his final project and will be a concert of some very talented guitarists graduating from the Guitar Institute of Technology. Use get_bookmarks() instead.

Foursquare 49

Foursquare CoTweet CoTweet WordPress 49

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Still the following on Facebook could be better.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

APRIL 28, 2009

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook. How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

MARCH 26, 2010

But for some reason, that didn’t work so the site looks like a brand new site with nothing but a “Hello World&# post. Thank God for Twitter and Facebook, I don’t know what I would have done without them. How NOT to use your Social Media Marketing Manager! So the main issue is resolved.

Hosting 45

Hosting Foursquare CoTweet CoTweet 45

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Until this recent job hunt, I didn’t dig into the robust features that LinkedIn allows for.

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LinkedIn Foursquare CoTweet CoTweet 49

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

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Foursquare Badge iPhone Applications 51

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Until this recent job hunt, I didn’t dig into the robust features that LinkedIn allows for.

LinkedIn 40

LinkedIn Foursquare CoTweet CoTweet 40

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use get_bookmarks() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use get_bookmarks() instead.

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Twitter Foursquare CoTweet CoTweet 40

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! [link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! [link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

MARCH 8, 2009

Using Facebook to find a job. Facebook has just been a place for me to keep in contact with family and friends. For the most part, I have not gone crazy adding friends to Facebook. But Facebook has some good applications for people looking for a job. How NOT to use your Social Media Marketing Manager!

Statistics 40

Statistics Software Foursquare WordPress 40

Koka Sexton

NOVEMBER 14, 2008

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

List 85

List Social Media StumbleUpon Blogosphere 85

Webbiquity SMM

SEPTEMBER 15, 2010

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). 5 Free B2B Marketing Tools by Modern B2B Marketing. Share this on Facebook.

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Tools Social Media Radian6 CoTweet 188

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

NOVEMBER 4, 2008

4 Be a better friend : Yes to my friends in FaceBook as well as in IRL. How NOT to use your Social Media Marketing Manager! I may cause irreversible damage on some level but no one is perfect. #3 3 Be a better husband : Something that will make my wife happy. #4 You know who you are, friends like you are really an extended family. #5

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Domain Name WordPress Foursquare Film 45

Kikolani

SEPTEMBER 24, 2010

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests. Is marketing your business on Facebook effective ?

Mashup 121

Mashup Resources Engineering Communities 121

Koka Sexton

NOVEMBER 4, 2008

4 Be a better friend : Yes to my friends in FaceBook as well as in IRL. How NOT to use your Social Media Marketing Manager! I may cause irreversible damage on some level but no one is perfect. #3 3 Be a better husband : Something that will make my wife happy. #4 You know who you are, friends like you are really an extended family. #5

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Domain Name WordPress Foursquare Film 40

Kikolani

MAY 21, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards winners, a key takeaway from the Online Marketing Summit for businesses and bloggers, the Swagger Wagon Rap, and what’s coming up on kikolani.com. The ultimate personal branding exercise + giving up center stage for it.

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Mashup Resources WordPress Exercises 144

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. The Wall Street Journal said email’s era had ended thanks to Facebook.

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RSS Research B2B Consultant 128

Viper Chill

JANUARY 4, 2010

Now that we’re beginning a New Year, many people (myself included) feel like they are able to wipe the slate clean and try a ‘fresh start’ or a new strategy for a brand new year. I only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it. Why Build a Brand Base?

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Netvibes Tweetdeck Google Reader Module 73