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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. In email marketing, we often measure click through rate.

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20+ Cool Social Media and Web Tools

Webbiquity SMM

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). Share this on Facebook.

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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Are you spending enough on digital marketing?

It's Not Me. It's You

Twist Image

When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? This is what makes Social Media so different from other kinds of connections, communications and marketing opportunities. Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. cotweet. facebook.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. Really, what is social media from the brand perspective but email 2.0?

Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Organizations have used it for developing programs, marketing efforts, research, and education. Facebook Create a Facebook Page and tell everyone about it. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions.

One of my Favorite Grayson Pictures

Koka Sexton

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture.

Social Media Username Checker

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards winners, a key takeaway from the Online Marketing Summit for businesses and bloggers, the Swagger Wagon Rap, and what’s coming up on kikolani.com. The ultimate personal branding exercise + giving up center stage for it. Facebook. Facebook sells out and no nixes default landing tab option. 6 alternatives to Facebook (will you go?).

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market.

Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary.

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media.

Social Media Username Checker - Koka Sexton dot Com

Koka Sexton

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands.

friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm

Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Facebook. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Paragon Software Group – A Social Experiment

Koka Sexton

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. Facebook will be the platform to share updates and promotions as well as push out news to fans that want to follow us.

Is Your Executive on Twitter?

Koka Sexton

How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Koka Sexton dot Com

Koka Sexton

How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America.

Mayor of Concord hyperlocal Blog

Koka Sexton

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook.

Koka Sexton dot Com

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration.

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Foursquare Gowalla and Yelp Oh'My

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. How NOT to use your Social Media Marketing Manager!

Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager!

Corporate Social Media Reading List

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration.

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Night of the Living Guitar XIX - Musicians Institute Concert

Koka Sexton

Yes they even have a Facebook page. How NOT to use your Social Media Marketing Manager!

Twitter Phishing Attack - Wham Bam Thank You Tweets

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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Twitter Phishing Attack – Wham Bam Thank You Tweets - Koka Sexton.

Koka Sexton

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook).

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MediaTemple New Server Migration

Koka Sexton

But for some reason, that didn’t work so the site looks like a brand new site with nothing but a “Hello World&# post. Thank God for Twitter and Facebook, I don’t know what I would have done without them. How NOT to use your Social Media Marketing Manager!

Koka Sexton dot Com

Koka Sexton

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. How NOT to use your Social Media Marketing Manager!

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Looking for a job on LinkedIn

Koka Sexton

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager!

The Very First Thing You Should Do in 2010

Viper Chill

Now that we’re beginning a New Year, many people (myself included) feel like they are able to wipe the slate clean and try a ‘fresh start’ or a new strategy for a brand new year. Why Build a Brand Base? What do you think of building a brand base?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. Isn’t our Facebook page just a post-modern email newsletter?

My Computer Caught the Swine Flu

Koka Sexton

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager!

Koka Sexton dot Com

Koka Sexton

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager!

Social Media Job Week 1 InsideView - Koka Sexton dot Com

Koka Sexton

We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager!

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If you have a Facebook page, know who is responsible for engagement.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing?