Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

APRIL 28, 2009

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The community that has been built continues to surprise me. Yes I even have a Facebook page setup for the Concord blog. I wasn’t sure how it was going to turn out.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. Still the following on Facebook could be better. so that’s my quick update.

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm I’ve had an account for a while and never use it actively.

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. Still the following on Facebook could be better. so that’s my quick update.

Social Media 40

Social Media WordPress Software Foursquare 40

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Facebook for example, has over 500 million users on the site. From there it is about keeping lines of communication open and pumping out great content.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Kikolani

SEPTEMBER 24, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests. Is marketing your business on Facebook effective ?

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Mashup Resources Engineering Communities 121

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

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Social CRM Influencer Klout Social Media 133

Koka Sexton

NOVEMBER 14, 2008

Using MyBlogLog To Expand Your Community Quality vs. Quantity in Social Networking Why I Twitter (And Why You Should Too) The 4 Elements of Getting Videos to go Viral Using Social Media to Meet People How to Run a Successful Competition on Your Blog Defenition of Viral Marketing and Success Stories. Use get_bookmarks() instead.

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List Social Media StumbleUpon Blogosphere 85

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Koka Sexton

OCTOBER 5, 2010

I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed !

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. There are probably hundreds of “John Smiths&# on Facebook. October 2009.

RSS 128

RSS Research B2B Consultant 128

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Those hashtags that Facebook rolled out?

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. We just did it voluntarily. And for what?

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter. Chris is incredibly kind and approachable.

Social Media 126

Social Media Strategy Conference Eventful 126

Koka Sexton

JANUARY 1, 2009

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What? Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

Yes, this article is to stereotyping of the geek/nerd community, is politically incorrect about it, and written at the “fifth-grade-but-I-used-spellcheck&# level. Have a facebook account? However, you yourself are doing exactly what you mocked the author for doing, “dj&#. Eccentric and romantic? Quick quiz. Say web 2.0?

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Types List Comments Posterous 99