Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Within 24 hours, the posts racked up 2.9

Report 111

Report Brands Library Sentiment 111

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 112

Collaboration Brands Fashion Sports 112

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

Campaign 106

Campaign Brands Press Release UGC 106

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.

Communities 234

Communities Brands Authentication Cost 234

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MARCH 29, 2021

Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. Even the little things make Adore Me’s Facebook campaigns a standout. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 226

Brands Conference Hosting Conversation 226

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Look within your community.

Campaign 105

Campaign Content How To Influencer 105

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. That’s always who Issa Rae has been.

Collaboration 99

Collaboration Brands Press Release Communities 99

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Thousands of brands, along with social media platforms like Facebook and TikTok themselves, have stepped up to the challenge and ramped up their Pride Month initiatives on social media.

Campaign 86

Campaign Travel Hotels Film 86

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . Celebrate Holiday-Themed User-Generated Content .

Campaign 95

Campaign Instagram UGC How To 95

Pixlee

APRIL 28, 2021

Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. So, how do you stand out? Let’s start!

Campaign 97

Campaign UGC Content Sports 97

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 66

Report Atlassian Brands Sentiment 66

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today.

Industry 111

Industry Examples Real Estate Brands 111

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. The first step in the campaign is to create a LinkedIn page.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts.

Brands 93

Brands UGC How To Hotels 93

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform.

Brands 91

Brands How To Hashtag Influencer 91

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155