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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. Q2) Why does blending social media improve the effectiveness of other tactics? Q3) Which tactics have the most impact when combined with social media? See you there?

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Weekly Roundup: Around The World

Waxing UnLyrical

Assuming BYS did not brain me, and assuming I am on my way, I thought I’d leave you with seven great travel-oriented blog posts to whet your wanderlust. See, I love traveling. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. Off we go.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL!

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How People Made 2010 What It Was

Waxing UnLyrical

I traveled a lot. Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). And loved it. Read All About It!

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