article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. What’s your social currency?

Review 142
article thumbnail

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. Take it away, Susan: Field Report from a Local Corporate Blogger – Where Viral Meets Local. Prominent guests also add big-time to the credibility of the company and its website/blog. Then another.

Blogroll 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203
article thumbnail

Private companies, ID cards, data and employees

The Way of the Web

As data becomes increasingly valuable, companies need to ensure they meet all legal regulations and ethical guidelines, and also think about who has access to the data, and for what reason. And whether or not they should be trying to put those people away from temptation in some way. blog comments powered by Disqus Blog Partners:

Data 28
article thumbnail

Saying It Social has Added Two New and Exciting Services!

Saying It Social

Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

article thumbnail

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. But I’m here to look at what really matters – which team has more reach via social media?

Team 150
article thumbnail

Social Media Complainers – your new BFF's

Akamai Marketing

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?