Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And if not, what’s the point? And, yes, I’m aware of the irony.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I’m calling this the comradeship factor.

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. When a company or organization issues news today, that news reaches a wider audience than just the press. Unfortunately, I think it will take a long, long time. And that is the problem with PR. Thanks so much for stopping by WUL!

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We’ll pick up where we left off last week, discussing social media ROI.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Maybe this time it’ll stick.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention What Is Your Good Name?

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. He’d love to grab a gab on Twitter.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The kicker What makes me most sad about this campaign is the effect it might have on non-profit organizations. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Shelly [link].

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 24, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Religion aside, there’s a lot more there that we can draw on to improve our practice of public relations. Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

JANUARY 13, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks so much for stopping by WUL!

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Thanks so much for stopping by WUL!

Class 211

Class Comments Eventful Social Media 211

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We became good friends. The fundraiser was a success. Please share via a comment. Regardless, thanks for visiting!

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Davina K. Is it simply to chit-chat?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Goats, not sheep. Just let me know.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 2, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! 5 Being smarter.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

FEBRUARY 8, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I know which one I’d choose.

List 161

List Class How To Comments 161

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Social media-focused classes for the core curriculum is an excellent idea.

Education 135

Education Social Media Gov 2.0 Class 135

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

YouTube 135

YouTube Postrank Class Tourism 135

Social Media Strategery

NOVEMBER 20, 2009

That’d be like adding a class for “Business Email 101.&# Social media shouldn’t get it’s own special class – social media IS media. That’d be like adding a class for “Business Email 101.&# Social media shouldn’t get it’s own special class – social media IS media.

Education 88

Education Gov 2.0 Class Web 2.0 88

Waxing UnLyrical

OCTOBER 22, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Measurement. decision on what to measure will be unique to each company. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Adam Sherk

JUNE 29, 2010

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. Pamela and Kaliced – both contest ideas sound good.

Press Release 279

Press Release Marketing Class List 279

The Way of the Web

NOVEMBER 16, 2009

Possibly more for me than most, as I’d been reading Michael Walzer’s ‘Just and Unjust Wars’ for a history class at university around the same time!) Even in games where there is no explicit moral dilemma or mechanic players have used their own imagination for years to fill in such gaps.

Journal 31

Journal Blogroll Disqus Class 31

Social Media Strategery

JANUARY 26, 2009

Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ started last year while taking classes towards my Masters of Library and Information Science degree. Each morning my first order of business is to read and comment on many of the blogs in my blogroll. JE Great post!

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. I’ve studied the hell out of it, but between work and class I wish I had more time to actually use it!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Buzz Marketing for Technology

JUNE 27, 2008

World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. KM Blogroll. But every time I go to an event, I learn better. As Larry [Prusak] says, "If the virtual world is so great, why are the planes still full?". See all Comments.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Koka Sexton

FEBRUARY 6, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. Classes at MIT If you’ve ever wanted to know what it feels like to get a first class nerd education but never had the money or the grades, MIT offers a majority of its curriculum (graduate and undergraduate) online free of charge.

Sample 104

Sample Samples Class WordPress 104

Koka Sexton

FEBRUARY 6, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The 22 most unknown FREE things anyone can have. Classes at MIT If you’ve ever wanted to know what it feels like to get a first class nerd education but never had the money or the grades, MIT offers a majority of its curriculum (graduate and undergraduate) online free of charge.

Sample 86

Sample Samples Class WordPress 86

Social Media Strategery

OCTOBER 19, 2008

Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. link] Emma 1.5:

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Koka Sexton

JANUARY 1, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Some for entertainment, some for blogging research. If you have a Twitter account, I’d be happy to follow your updates. on Flickr – Photo Sharing! » The Douchiest Phone Message In History 6497.jpg

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55