Convince & Convert

JULY 20, 2010

Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. I actually work at Vertical Measures!

Social Media 141

Social Media Strategy Consultant Blogger 141

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MAY 12, 2010

Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. It's all about their blog, or get SEO ranking, etc. And so far social media is not a quantum leap. It's baby steps forward. And if the digitari (ie.

Consultant 121

Consultant Social CRM MySpace Social Media 121

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MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Marketing 124

Marketing Social CRM Conference Social Media 124

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JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

Twitter 126

Twitter Metrics Social CRM Consultant 126

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FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. Allowing for and creating communities. That’s it. It turns advocates into volunteer marketers. It makes sharing simple.

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Social Media Strategy Tourism Social CRM 142

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JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. I think first-time bloggers get enamored with the concept of “design.&# And many of us in the social media space are guilty of that particular sin. Also, don’t be afraid to link to other posts or resources from within your posts. 5 ways to fix it.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. You don’t need to know the what, just the who and when.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. I'm connected with quite a few Indiana bloggers and they are all terrific. Definitely. See you soon.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

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SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. more here: Crushing the Myth of B2B Social Media | | Social Media Consulting … Share and [.]

Social Media 149

Social Media B2B Strategy Consultant 149

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AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 161

Questions Social Media Consultant Education 161

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SEPTEMBER 21, 2010

On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Any SEO geeks want to weigh in on that? Is it extra SEO fodder? All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Longer headlines, eh?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 28, 2010

good advice from @jaybaer on being useful and helpful rather than salesy in social media. link] [link] Saying It Social How do you help your audience? 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Sean SEO Marketer It is really important to develop a deep understanding of your customer.

Social Media 150

Social Media Strategy Consultant B2B 150

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MAY 17, 2012

Pros : Supports Facebook, Twitter, LinkedIn, Blogs (WordPress, Blogger, Tumblr, Typepad, Squarespace, Drupal), Flickr, Bit.ly, YouTube, and reviews sites like Yelp. Pros : Includes SEO tools for campaign research, management, and link monitoring. Social CRM (currently in beta). 400/month for social media marketing teams.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 17, 2011

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. And ultimately, we stopped selling “online marketing&# and started selling what companies specifically needed, such as email marketing, SEO, landing page optimization, usability, and so forth.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Why Content Marketing Matters To Me And Should To You Co-op SEO and the Future of Websites [link] Russ Henneberry Thanks for the opportunity to guest post!

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post. link] Ahmed Haha, an excellent post. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Social Media Marketing is heading in that direction.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 30, 2010

More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social (..)

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! link] Sean SEO Marketer Great thoughtful note! Kim Kraynak Great post Jay!

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 8, 2010

We get so wrapped up in SEO we can’t see the forest for the trees. checks in near your business. But there are other possibilities like inquiries or context. Read on here how you can [.] link] Brian Interesting point. The opportunity is all around and we are not even looking at times.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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