Jon Loomer

OCTOBER 17, 2022

I’m on TikTok. Too uncomfortable to get in front of the camera. Why I’m there and what my plans are could be an entire blog post in itself. Here are a few reasons why… Breakdowns for Video Views Quality. jonloomer How to break down video views quality in Ads Manager. Follow me already.

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Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily.

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SocMed Sean

NOVEMBER 24, 2022

Have you ever wondered if TikTok pays creators and how much creators make? Believe it or not, there are many ways to get paid on TikTok and there are many ways that TikTok can make money. The post Does TikTok Pay Creators and How Much Do They Make? appeared first on SocMedSean - Social Media Sean.

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Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

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Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. TikTok might have made its name through dance challenges, but today it’s become much more actionable. 66% of users agree TikTok has helped them decide on a purchase.

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How To Template Templates Metrics 200

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. How to Use Reels for Instagram: 10 Real-World Examples. But first, let’s start with a definition.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

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Education Examples Content Nielsen 162

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has taken social media by storm and shows no signs of slowing down. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone.

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Tips Marketing Authentication Collaboration 172

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Let’s get some clarity.

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HootSuite Metrics Analytics Instagram 145

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. These pages generated more than 30 Million page views. I applied much of what I learned with blogging to short-form video creation. We could be talking about a blog, videos (short or long-form), a podcast, or something else.

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Content Metrics Video Publishing 183

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. Ever used TikTok?

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Hootsuite

AUGUST 22, 2023

What can I say to get them to pay attention to me? In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.

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Social Media Strategies Summit

JULY 22, 2022

Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. This article will explain how to do it, why it’s important, and how to ensure an influencer will be a good fit for your brand. Here’s how to vet influencers to make sure they’re the right fit: 1. Dig Into the Metrics.

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Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

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Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

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Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Social Media Strategies Summit

MAY 11, 2023

Harvey Mudd College enlisted one of its sophomore engineering students to create this video, which the institution shared on Instagram and TikTok: @hmcadmission A day in the life of an HMC sophomore! Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

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Education Examples UGC Content 172

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Trends Strategy Marketing Authentication 147

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). What counts as a view on Instagram Reels? Stick with us, kid.

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Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Is my audience on the platform?

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Hootsuite

FEBRUARY 14, 2023

Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. Brand status.

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BeingOptimist

JULY 4, 2023

Do you know how to see who shared your Tik Tok videos? In this blog, we’ll dig into the activities and share each of the methods our team has used while researching how to see who shared your TikTok videos. How to See Who Shared Your Tik Tok on the App One way to see who shared your Tik Tok is to use the app itself.

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. daily views globally Whoa. You’re not alone.

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Keyhole.co

FEBRUARY 28, 2024

million likes on their TikTok profile. So how do you identify the ones that align with your unique personality and have reach in your target audience? Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. From over 16.2 From over 16.2

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Social Media Strategy Meme Education 105

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok Stories. How to Get Access to TikTok Stories .

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Buffer Social

JUNE 26, 2023

And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? Today, we’re sharing real examples of repurposed content from our socials to show you how simple it is and show you how our repurposed content has performed.

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Hootsuite

NOVEMBER 7, 2022

In this post, we’ll answer the question of how social media algorithms work. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. How do social media algorithms work? There’s a reason why the main TikTok user feed is called the For You Page.

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Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Clear data.

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Analytics Instagram HootSuite Metrics 97

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

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SEO How To Hashtag Engineering 93

Social Media Strategies Summit

APRIL 21, 2023

Wait too long or get your messaging wrong, and you risk looking inauthentic and out of touch. Whereas for TGR Creative, trends typically start as viral moments on TikTok. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

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Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. million views, 230,000 likes and 787 comments.

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Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? How do we stay hip? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? It’s the circle of life.

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Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important?

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Hootsuite

JANUARY 23, 2024

A sad dog with a hilarious caption; a panel from Spiderman with some perfectly stupid new labels; an overlay of a dancing Bill Hader interrupting a TikTok video. View this post on Instagram A post shared by Corporate Bish (@corporatebish) Obviously, memes aren’t appropriate for every type of account. What is a meme on social media?

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