Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. In this article, we share six helpful steps to help you master social listening metrics and KPIs. That’s what this guide is here for.

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Metrics Sentiment Analysis Influencer 52

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy.

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Metrics Analytics YouTube Price 98

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Strategy Content How To Marketing 117

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

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Metrics LinkedIn Analytics Sentiment 52

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. But are you tracking figures that reflect progress toward your marketing goals? Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. Followers and fans.

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Metrics Social Media Content Analytics 106

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. How to produce content for the main social media channels of today.

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Social Media Content How To Marketing 130

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 124

Oktopost

NOVEMBER 28, 2022

To help you, we’ve put together a list of six ways to improve your B2B engagement metrics and close more deals. 6 Ways to improve B2B engagement across marketing channels. Content engagement. Impressions: This measures the number of times a piece of content is seen by people. ? Content Engagement.

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B2B Metrics Engagement Data 84

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Here are the five metrics and why each is indeed not “worthless.”

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Metrics Marketing Class ROI 195

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 179

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Curation Social Media Management Tools Social Media 62

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. Welcome to the Inspiration Age of Metrics.

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Metrics Social Media Marketing ROI 96

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions.

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Metrics Analytics Instagram Hashtag 52

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

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Collaboration Template Templates Team 85

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 107

Keyhole.co

APRIL 26, 2023

All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers. TikTok analytics open doors to content optimization and your week-on-week progress. You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok.

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Metrics Analytics Tools Overview 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? They help you understand how popular or engaging your content is.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate.

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Metrics Instagram HootSuite Template 75

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric.

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Feed Feedly Metrics News 167

Writtent Blog

JULY 11, 2014

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production.

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Metrics Content ROI Cost 102

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. blog comments ??

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Curation Data Content UGC 141

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Hone your ability to track and analyze metrics. Agility is vital.

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Social Media Management Skills Social Media Metrics 227

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 106

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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B2B Questions Content Repository 157

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. And which tool should you choose? Price: $49 – $79 per month 6.

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Metrics Analytics Instagram Tools 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. “How And my bounce rate is nearly everybody?

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Metrics Marketing Analytics Video 72

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 119

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). Jay: I think agencies have a tremendous role to play in the content marketing process, and here’s why.

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B2B Content Marketing Metrics 159

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

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Marketing How To Sample Samples 132

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! It's content that gives us meaning. It's content that gives us meaning. It's content that answers the question, WHY!

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Content Marketing Template Templates 78