Oktopost
APRIL 18, 2022
It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.
Webbiquity SMM
AUGUST 17, 2011
Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. This is a quick overview of the new features on these sites. Posts on both sites are categorized by subject.
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Oktopost
JUNE 4, 2024
You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. B2B landing pages that load in one second or less have triple the conversion rate of pages that take five seconds to load. How do you evaluate how good your landing page is?
Oktopost
NOVEMBER 9, 2023
B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.
Sprout Social
SEPTEMBER 6, 2023
LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Now, you can start editing your page and filling in information.
Webbiquity SMM
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Page views (of LinkedIn company overview). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. .
Sprout Social
NOVEMBER 2, 2023
Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. It doesn’t need to be a two-way interaction.
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