Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 37 Sensational Facts and Stats About the Seven Most Popular Social Networks appeared first on B2B Marketing Blog | Webbiquity. Pinterest Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. Product Overview. What Is a Discovery Meeting?

Template 69

Template Templates Meeting B2B 69

The Realtime Report

JULY 15, 2022

Essentially, a social media marketing plan contains an overview of your digital marketing goals, and how you plan to reach them. Ranked #3 in B2B Marketing’s Global 30 under 30, Larry leads a dedicated, remote team of talented digital marketing professionals.

Social Media 91

Social Media Strategy How To Comparison 91

Sprout Social

FEBRUARY 27, 2020

but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.

UGC 77

UGC B2B How To Software 77

Small Business Mavericks

FEBRUARY 20, 2014

That’s a big time strategic advantage because if you publish great content that is valuable, unique, and not self-centered, then you could build a solid B2B audience right on LinkedIn. LinkedIn has published an overview of its publishing platform. Blogging for Small Business B2B marketing blogging LinkedIn Social Media'

Publishing 98

Publishing LinkedIn B2B Overview 98

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Keep Tabs on the Competition.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Top features: An overview of your page stats that include follower growth, engagement, and status updates (likes and comments). Top features: A complete overview of your company page with key metrics.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

JUNE 25, 2020

Getting started: Whether you’re a nonprofit, a small B2B company or a large B2C brand, you know your audience–their likes and dislikes, of course, but also the pain points and struggles they share. That’s a powerful thing.

Project 125

Project Communities How To Overview 125

The Realtime Report

AUGUST 25, 2020

There’s two uses of marketing, business-to-customer (B2C) marketing, and business-to-business (B2B) marketing. Essentially, the point of marketing is to make your business presentable to consumers so they can later invest in your business. They often use email, search engines, and websites.

Small Business 251

Small Business Social Media Strategy Marketing 251

Keyhole.co

MARCH 28, 2024

An overview of LinkedIn SEO LinkedIn has over one billion users worldwide from about 200 countries and regions. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO. Let’s dive right in! It has 67 million companies, 133 thousand schools, and over 40 thousand skills listed.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Now, you can start editing your page and filling in information.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Hootsuite

SEPTEMBER 14, 2020

Get started by checking out this quick overview of Hootsuite’s Analytics dashboard. View your content overview, activity, and audience demographics. Select your Instagram Overview (if you haven’t already, follow these steps to connect your account ). For many brands in ecommerce and B2B, this number is the ultimate goal.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Page views (of LinkedIn company overview). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. . Brand and mention tracking (e.g., Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Additionally, in your company overview, you should include relevant terms and phrases about your mission and purpose.

Organization 103

Organization LinkedIn Strategy Social Media 103

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., Here’s a quick video overview of how scheduling works in Hootsuite’s post composing tool. 10:45 a.m., 12:45 p.m., or 5:45 p.m.

Template 145

Template Templates Social Media Tools 145

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. But the benefits of a program make it all worth it.

How To 62

How To B2B Training Survey 62

Oktopost

OCTOBER 23, 2019

For a deeper dive into the update, check out Larry Kim’s overview on INC. Subscribe to “B2B Marketing Now” to stay up to date ! It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 103

Examples Template Templates How To 103

Keyhole.co

OCTOBER 24, 2023

In Creator Studio , click Overview under the Analytics tab. Try Keyhole for free Author Bio Andy Beohar is the Managing Partner at SevenAtoms, a leading B2B demand generation agency. A user-friendly social media reporting and analysis tool helps brands make data-driven decisions. Never stop looking, as you never know until you look.

YouTube 52

YouTube How To Posterous Upcoming 52

MegaBytee

FEBRUARY 2, 2021

We are here with the three strategies that successfully improve B2B lead quality to help any lead generation campaign. An overview of what you can offer and to whom can prevent your business from unnecessary losses due to accidental clicks. Gathering more and more information about anything should always be given priority.

Strategy 52

Strategy Overview Campaign Google 52

Sprout Social

APRIL 26, 2023

Sprout’s Tag Performance Report gave us an overview of the experiment’s post performance. Add the link to your comments to test it for yourself LinkedIn is already the organic platform that B2B content marketers find the most effective. See the tags we used for this experiment below (in Sprout’s dark mode.)

LinkedIn 107

LinkedIn Comments URL Engagement 107

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. There, you can upload new posts, get an overview of activity, or view more in-depth analytics. Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Bare Feet Studios

OCTOBER 6, 2008

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

Overview 40

Overview Video Viddler Conference 40

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. If you want to make decisions about when to publish based on a wider range of data, a third-party social media tool can give you a better overview. tends to generate the best results.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JULY 9, 2018

Weekdays for B2B brands and weekends for B2C brands. Overview Report. If you are on one of our Business plans and want a more advanced way of finding your best time to post, you could also use the Overview Report , which is available for your Facebook and Twitter accounts. Or some of the better studies could be useful.).

Study 111

Study Social Media Overview Aggregator 111

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. As the COVID-19 crisis enters its second month on U.S.

Resources 137

Resources Communities Instagram Overview 137

Sprout Social

JANUARY 25, 2022

More benefits of the customer journey map include: Provides an overview of the resources your customers use. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps. These maps put the customer first.

Examples 91

Examples Template Templates How To 91

Buffer Social

JULY 10, 2017

B2B marketing tactics on LinkedIn. PRISM Funnel Overview ( Source ): P for People – You build an audience of people interested in your products and services (followers/fans). Automation tools that help to find great content. Why both awareness and sales are an important part of social media. The PRISM Funnel by Ian Cleary.

Social Media 106

Social Media ROI Directory Team 106

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Get an overview of engagement on each day and the most engaging content type as well. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52