Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buzz Marketing for Technology

MARCH 2, 2010

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Turn to influencer tracking and analytics to spot the key influencers using your hashtags.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites. Other influencer relationships are important too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

DECEMBER 5, 2022

While you’re trying to increase the number of exposure and backlinks you receive from social media, expand your outreach from bloggers to social media influencers. Your reputation with influencers in your niche is also important, as 37% of consumers trust influencers more than brands. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Oktopost

JUNE 19, 2020

Sharing influencer-worthy content. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. Connecting with Customers .

Company 124

Company B2B Loyalty Survey 124

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element.

Content 78

Content Marketing B2B SEO 78

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. positive sentiment around the conversation. Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. The reason many brands work with micro over macro-influencers who have millions of followers is simple.

Twitter 129

Twitter Tips Influencer Hashtag 129

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Audiense

MAY 17, 2018

The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The factors that most influence their buying habits. Socioeconomic data about the segments and total audiences. The most distinctive personality traits. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Pay attention to what they say on social media and in reviews.

Examples 104

Examples Template Templates How To 104

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Alas, this influencer-focused tool has become a little less fun for the casual snoop over the years (as of fall 2020, you can only access reports on accounts you own). HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence.

Template 52

Template Templates Analytics LinkedIn 52

Unmetric

JUNE 11, 2019

Brand24 is a great tool to help you reach potential customers and influencers. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Pricing: $400 per month. TapInfluence.

Analytics 125

Analytics Tools Social Media Curation 125