Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. &# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. All rights reserved.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. The ones that have Facebook Pages report that most of their fans have never donated. Which was actually an accurate assessment–the negative stuff was becoming more visible, but so was their efforts to respond. Also, I work mostly with nonprofits.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. What do you think?

Content 125

Content Marketing Consultant Social Media 125

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. This can develop their reputations as industry leaders. Idea 3: FAQs with your in-house experts This expands on the idea of educational content. Or use a consistent graphic treatment so your FAQs are easily recognizable. billion in 2023.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

SEPTEMBER 20, 2010

Twitter is Disproportionately Popular with African Americans Forrester’s Tamara Barber recently published a report showing Hispanic usage of Facebook and other social networks far outpacing usage by non-Hispanic White Americans. 6 other surprises in State of Twitter report) [link] [link] Natascha Ljubic RT @jaybaer: 87% of U.S.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month? That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Keyhole’s campaign tracking capabilities do the hard work for you, while you can also leverage the tools’ custom reporting to monitor your campaign’s return on investment (ROI).

Social Media 52

Social Media How To Campaign ROI 52

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How frequently will you need to create reports or check the filters? • Competitive analysis: How does your brand stack up to the competition? • How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. All rights reserved.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 28, 2010

The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. I took a widely circulated research report and made it actionable. The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social Media is Inexpensive False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Take a look around and see how you can re-purpose emails, FAQs, presentations, etc.”). Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Vampires are immortal—provided that they don’t run into someone with a wooden stake and an axe to grind. As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. October 2007.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Strategy Influencer Case Study 129

Hootsuite

JULY 13, 2023

Gated content (like this McKinsey report!) Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. What are people saving? You’re on your own, kid!

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

AUGUST 31, 2010

But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. It’s like the uproar with everyone wanting something for nothing content-wise these days. No commercials, no membership fees, no subscriptions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 118

B2B Content Case Study Marketing 118

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. Didn’t make a coversheet./See See you here Sunday.”) link] Engage, Don't Sell.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

A good combination of experts may make for a great ebook, report, etc. Just some thoughts on an ebooks potential value. link] Carl Thress Very true. Ideally, once they jump in, they will learn the nuances, adjust their sails, and give it a legitimate chance to work for them. 3sixteenweb It’s important not to fear failure.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ).

Statistics 229

Statistics Social Media B2B Journal 229

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of. Including paid advertising ROI, your top content, and customizable reports. Why do you do that? Of course not.

Social Media 79

Social Media HootSuite Template Templates 79

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# But there are many still making promises about the “unicorn&# that will in the end only create disappointment. All rights reserved.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 15, 2010

Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. If you send email routinely, you need to integrate email and social immediately. All rights reserved.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JULY 13, 2010

Maybe once a month everyone can report one new thing they learned about using online media… Cheers! PR firm leadership would be wise to jump on board instead of leaving it to a digital department or recent college grads to do the heavy lifting. Pholden Well, shucks. I love your 2 hour/week idea. link] Pholden I totally agree.

Social Media 140

Social Media Strategy Consultant SEO 140

Hootsuite

JULY 24, 2023

Analytics and reporting Any realtor worth their salt knows marketing efforts need to result in cold hard dollars. Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. FAQs about real estate social media tools What social media should realtors use?

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Convince & Convert

SEPTEMBER 21, 2010

See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention. It also includes a handy “today&# reports that shows you what’s happened on your blog since last night – a report that Google Analytics still doesn’t offer.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. All rights reserved.

Social Media 125

Social Media Strategy Foursquare Social CRM 125