Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. A serial entrepreneur, Daniel Kushner is a B2B marketing expert, and social media enthusiast.

B2B 118

B2B How To Apple Price 118

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

APRIL 24, 2023

Sam Samayoa reveals how she manages a global audience of over 7 million followers. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy.

B2B 62

B2B Apple How To Social Media Management 62

Oktopost

APRIL 10, 2023

Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences.

B2B 62

B2B Apple How To Training 62

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager.

Engagement 131

Engagement Training Apple Conference 131

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. There are plenty of social media management tools to help you do this. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook.

Tips 191

Tips Facebook B2B Review 191

Visually SM

JULY 6, 2020

Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Social media is not one global thing, but several different spaces with their own characteristics and audience.

Social Media 130

Social Media Content How To Marketing 130

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. So if you’re out there thinking, “Geez, my company is boring.

Company 121

Company Instagram B2B Survey 121

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. Remember: LinkedIn is home to Fortune 500 executives, CEOs, founders of major companies, and more. LinkedIn general demographics. 30,000-$49,999: 20%.

LinkedIn 139

LinkedIn Social Media Marketing HootSuite 139

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount. Setting a gold standard for partnerships.

Reddit 100

Reddit Hubspot API Reputation 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

FEBRUARY 8, 2023

Let’s highlight unexpected industries that are making the most of their social media presence. No one knows that feeling better than trucking companies. But trucking is a legacy industry, meaning brands might be reluctant to join social media. Get ready to be inspired. There’s bound to be one related to your brand.

Industry 85

Industry Social Media B2B Resources 85

Webbiquity SMM

APRIL 30, 2020

Every social media service has its pros and cons. For example, LinkedIn is a platform for professionals, employees, and companies. With special visual features, Instagram is a perfect choice for social media marketing, especially during lockdowns. Many of them are designed for a specific purpose and niche.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Software 101

Software Marketing Analytics B2B 101

Oktopost

SEPTEMBER 2, 2021

Listen to the podcast: Watch the live interview: For more thought leadership on growth and leadership, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. You can also catch all episodes here.

B2B 23

B2B Apple Social Media Management Authentication 23

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. This article is for anyone looking to take their social media marketing up a notch.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. ” —@CarlosGil83 (highlight to tweet).

B2B 60

B2B Software Statistics YouTube 60

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

DECEMBER 26, 2016

Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers. Music and social media? But it also injects a healthy dose of social. It touches on social (ie. Yes please.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Reputation 93

Reputation Sentiment Analysis Notification 93

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Social Media Marketing

JULY 24, 2013

Social media is a hot topic, from defining its role, senior management support and how to organize for success. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40